Cost of living crisis generates increased interest in side hustles

Cost of living crisis generates increased interest in side hustles
Dan Martin
Dan MartinDan Martin Content & Events

Posted: Fri 31st Mar 2023

The high cost of living is leading to thousands of Brits searching online for ways to top up their income, analysis of internet search engine data has revealed.

According to the research by Fasthosts, Google now sees around 3,800 UK searches every month for "easy ways to make money" and 24,000 for "how to make money online".

The report, which analysed UK Google searches between December 2021 and February 2023, follows separate research by Enterprise Nation released earlier this year which found that 30% of UK adults are considering starting a business or side hustle in 2023 to boost their income.

How to start a side hustle

Here are the some of the most popular side hustle-related searches with Enterprise Nation resources to help you start and grow your own part time business:

'Sell clothes online'

Since December 2021, searches from people looking to make money by selling clothes on the web have increased by 72% to an average 3,300 a month.

Useful resource:

'How to make money on TikTok'

With 23m monthly users in the UK, it's no surprise that searches for generating an income using popular social media app TikTok have increased. There has been a 24% rise since December 2021 to an average of 2,600 a month.

Useful resources:

'How to earn money on YouTube'

Video is a powerful for small business owners looking to promote their offering or build a community. Searches for how to make money using video platform YouTube have remained consistent since December 2021 with an average of 600 searches a month.

Useful resources:

'How to become a virtual assistant'

People searching for advice on how to become a virtual assistant (VAs) has seen a 170% rise to 1,200 average monthly searches. VAs carry out administrative roles for clients such as appointment scheduling and diary management.

Useful resources:

Other Enterprise Nation side hustle resources

Dan Martin
Dan MartinDan Martin Content & Events
I'm a freelance journalist and event host who helps small businesses and the organisations that support them. I'm also Enterprise Nation's news reporter and Bristol Local Leader. I have 20 years of experience as a small business journalist having interviewed hundreds of entrepreneurs from famous names like Sir Richard Branson and Deborah Meaden to the founders behind brand new start-ups. I've worked for a range of leading small business publications and support groups, most recently as head of content at Enterprise Nation where I was responsible for the prolific output of content on the company's blog and social media. I now freelance for Enterprise Nation as the website's news reporter and as the host of the Small Business sessions podcast. I'm based in Bristol where I run and host regular events with the local small business community in my role as Enterprise Nation's Local Leader for Bristol. I also have strong connections with other major business organisations in the south west region. In total, I've hosted over 100 events including conferences with an audience of hundreds for international brands like Xero and Facebook and live web chats from inside 10 Downing Street. With my partner, I co-run Lifestyle District, a lifestyle blog focused on culture, art, theatre and photography.

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