Video consultant Jeremy Mason shares his secrets and tips on how to create videos to improve your client leads and help grow your business. 

business.connected: How to create videos that will attract clients

Webinar

 workshop, video expert Jeremy Mason shares his secrets to creating videos that will attract clients and help grow your business. Find out why video is such a powerful marketing tool for business owners. 

business.connected: Grow your business with free digital training

Free video training, exclusive offers and workshops 

The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital, adopt new technology, and stay safe online. 

business.connected Digital series: Three secrets to creating videos that will attract clients

business.connected: Three secrets to creating videos that will attract clients

Learn the four pillars of successful online video and tips on getting started if you're new to creating video content.

Three secrets to creating videos that will attract clients – business.connected

Marketing Consultant With 30 Years&apos; Experience Providing Ideas &amp; Solutions To Small Businesses To Drive Growth.
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I love nothing more than getting under the skin of businesses I work with, to proactively identify and remove the real barriers to growth. This is where I can make a significant difference.
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Having worked in multinationals, SME&apos;s and as an entrepreneur myself, I have a unique set of skills and experiences to draw from.
I combine a penchant for analysis and deeper business dives, with a passion for creative problem-solving and results-driving, to find the right solutions for my clients.
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There&apos;s a lot of noise out there. There are also a lot of people selling products or services to small business owners more out of self interest and less because it’s a real solution for that person (everyone needs to pay the rent/mortgage...).
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A recent review from a current client mentions that she was struck by my no-nonsense (but nice) approach to getting to know them. With any new client, I’m keen to cut through the noise, look at everything holistically and drill into what I believe will truly make a difference.
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I&apos;d love to help you with your business. Give me a shout today and let&apos;s chat!
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info@smallbusinessmarketingconsultant.co.uk
<a href=&apos;https://smallbusinessmarketingconsultant.co.uk/&apos; target=&apos;_self&apos;>https://smallbusinessmarketingconsultant.co.uk/</a>

Owner

Lunch and Learn: Seven essential online tools for small businesses

Learn how to use essential tools to avoid feeling overwhelmed by the many tasks that come with being a business owner.

Lorna Bladen is the Head of Marketing at Enterprise Nation. Lorna has over ten years of experience working in marketing. Previous roles include:
<ul>
<li>Head of Marketing at Escape The City</li>
<li>Head of Partnerships at Moneypenny</li>
<li>Working as a freelance marketing consultant.</li>
</ul>
Lorna is based in Brighton, West Sussex and is open to supporting small businesses across the UK.
Lorna&apos;s mentoring experience
Lorna has over ten years of experience working with small businesses at a senior level. She is excited to use their expertise, along with their leadership and management skills to support a small business to grow.
Lorna has also recently undertaken training with the Association of Business Mentors.
How Lorna can help your business
Lorna can help you with social media, digital marketing, content production and partnership building. Lorna has experience working with small businesses across a number of different sectors - including fashion, homewares, food and service-based businesses.
Lorna will act as a sounding board and guide you through 1:1 mentoring. Lorna will be a good listener, ask the right questions, and be passionate about helping you achieve your business goals.

Chief Marketing Officer

Marketing for small businesses

Whether you're starting or scaling, finding effective marketing strategies is critical. Join this group to connect with like-minded small business owners to share and discuss marketing tips.

I&apos;m Steve Paul – Business Mentor, Leadership Coach and co-founder of the Marketing Mindset Partnership
Work with me as your business mentor and I will provide you with practical hands on support for you and your business in your ambitions for growth, profit and reputation. That support is based not only on my knowledge and skills but also on my experience heading up marketing and sales teams within businesses and as Head of Digital in independent marketing agencies.

Over the last 6 years I have built a mentoring and coaching practice to support professionals in small to medium-sized businesses that are looking to grow and succeed. That support includes coaching individuals who want perform at their best for their business, their colleagues and themselves.

I work with my clients – from the leadership team to the hands-on teams – to equip them with the mindset, the methodologies and the tools to plan and execute activities that will deliver sound results.

Areas that I cover as a business mentor include:
<ul>
<li>Using digital for effective marketing and sales</li>
<li>Digital for internal communications</li>
<li>Developing brand and value proposition, and competitive positioning</li>
<li>Marketing planning</li>
<li>Developing and presenting pitches</li>
<li>Writing proposals</li>
<li>Working with external agencies</li>
</ul>
Areas I cover as a coach include:
<ul>
<li>Leadership, management and team development</li>
<li>Maximising employee engagement and wellbeing</li>
<li>Creating and embedding a company culture</li>
<li>Confidence and self-esteem</li>
</ul>
I have an enthusiastic and empathetic style and take care in my work, as a mentor and coach, to hear what my clients are saying and to work with them in the best way that they chose and enjoy and that brings them the results they are looking for.

My experience
<ul>
<li>I&apos;ve held senior marketing, sales and strategy roles at director level with leading organisations: Philips Electronics, Commodore Computer, IBM Lotus, Harper Collins, The BBC.</li>
<li>I&apos;ve led diverse teams as Client Director and Head of Digital with digital and brand agencies working with larger and small to medium-sized businesses.</li>
<li>I&apos;m a business mentor and leadership coach and I coach private individuals</li>
</ul>
My qualifications
<ul>
<li>BA Hons - Business and Marketing</li>
<li>Diploma in Transformational Coaching</li>
<li>Accredited Coach with the International Coaching Federation</li>
<li>A trained NLP and Hypnotherapy Practitioner</li>
<li>Registered Digital Champion with Digital Kent (an initiative of KCC)</li>
</ul>
My interests
<ul>
<li>Family</li>
<li>Music - as a listener and a performer</li>
<li>Reading - mostly non-fiction</li>
<li>Food - eating out and cooking</li>
<li>Cricket</li>
</ul>

Mentor specialising in Brand, Marketing, Digital

Marketing Planning

Marketing planning is an essential process for businesses that want to promote and sell their products or services effectively. It ensures that marketing efforts and expenditure are focused, targeted, and aligned with the needs and buying intentions of the target market.

Marketing planning starts with understanding what are your most profitable market segments how to reach them. 

Then the critical stage is developing a clear persona of the target audience - who they are, what information they 

Hi, I am Amanda, Enterprise Nation&apos;s content manager.

Three secrets to creating videos that will attract clients – business.connected

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