About Enterprise Nation

Aaron Asadi, chief executive officer

Aaron Asadi is a high-impact entrepreneurial business leader with a proven track record of launching and scaling powerful digital businesses. As the CEO of Enterprise Nation, he brings over 15 years of senior executive experience in technology and e-commerce strategy – most notably at Future plc and Saga Media.

At Future plc, Aaron held multiple senior leadership roles including managing director of e-commerce. He was responsible for a $150 million global P&L, leading growth strategies that boosted audiences to 500 million and delivered record-breaking revenues across consumer tech, music, and photography sectors.

As CEO of Saga Media, part of the FTSE listed Saga Group, he launched a new digital division from scratch – delivering a bespoke web platform with two million monthly sessions and a growing and engaged community.

Aaron has repeatedly designed innovative models and driven growth in both B2B and B2C environments. He's a specialist in growing online audiences, creating compelling knowledge platforms, SEO strategies, and sustainable models – and now channels his passion and deep knowledge into supporting the next generation of entrepreneurs and the five million small businesses in the UK.