Emma is founder of Enterprise Nation. Emma joined international accounting firm Arthur Andersen, before starting her own business in 2000, which she successfully sold two years later.

Emma then launched Enterprise Nation and has since written a number of bestselling business books, including Spare Room Start-Up, Working 5 to 9, Go Global and the StartUp Kit.

Emma was a co-founder of StartUp Britain in 2011, appointed one of the prime minister's Trade Ambassadors in 2015 and made Small Business Representative for the Crown in June 2016.

Find out more about Emma

Billy is responsible for making sure the technology at Enterprise Nation runs smoothly. This involves everything from data security to platform development.

Billy is a Microsoft pro and keeps an open mind and active watch-out for emerging technologies that will benefit the Enterprise Nation community.

A passionate supporter of all things start-ups and marketing, Lorna is dedicated to helping small business owners turn their ideas into successful realities.

She does this via her role as chief marketing officer, making sure entrepreneurs are aware of the support they need to make their ventures flourish.

Prior to Enterprise Nation, Lorna worked for national enterprise campaign StartUp Britain, where she ran high-profile initiatives that aimed to accelerate start-up rates in the UK.

Holly is based in Manchester, and from that great city oversees the marketing for programmes that support small businesses to start and grow.

She wants to reach as many aspiring entrepreneurs as possible to provide them with resources and tools to make their business dreams come true.

When not working, she enjoys finding independent restaurants and getting her steps in.

With 10 years' experience working in politics, developing policy and leading strategic campaigns, Daniel Woolf leads on policy and government relations for Enterprise Nation.

Daniel began his career leading on health and policing and crime policy at the Greater London Authority while advising London's Deputy Mayor. He then moved to the CBI to lead its work on infrastructure finance.

Most recently, Daniel played a leading role in AECOM's Advisory Unit, providing political and strategic policy advice to government bodies.

In her role as people operations manager, Julia is responsible for facilitating success and making life easier for both our small business community and our internal team. With a background in operations management, she's driven to help the people that keep small businesses running every day. 

Outside of her work at Enterprise Nation, Julia teaches and practises yoga. She's happiest when in nature and loves experiencing new places and cultures around the world.

Marco focuses on the continual development of the Enterprise Nation platform, enhancing the UX and UI with help from the Enterprise Nation community.

Marco has over 10 years' experience as a front-end developer and digital designer within advertising and e-learning sectors. He has a passion for everything digital and emerging technologies.

Alex joined Enterprise Nation because he enjoys exciting challenges and working in an environment where mindfulness, receptivity and technical efficiency drive a business's growth.

When younger, Alex used to play tennis professionally and participate in competitive programming events, such as game jams and hackathons.

Nowadays, Alex dedicates his free time to taking care of his Samoyed dog. She's a handful!

Jordan is an experienced creative technologist responsible for overseeing the UX function at Enterprise Nation. With over 12 years of expertise in software development and design, he focuses on creating user-centered designs that deliver engaging digital experiences for the Enterprise Nation community.

Outside of his working life, Jordan keeps himself busy with lots of things. He enjoys airsoft, video games, long walks with his dog Nala and spending time with his family.

Ruben is a CRM and PowerApps developer with over six years of experience specialising in designing, customising and implementing customer relationship management solutions.

His expertise extends to crafting bespoke enterprise applications using PowerApps, seamlessly integrating them into our existing systems.

In his free time, Ruben enjoys hitting the slopes for snowboarding adventures and relishing quality time with friends and family.

Prior to joining Enterprise Nation, Mark spent seven years working in higher education, where he was responsible for improving the student experience. He then moved into EdTech, selling and managing recruitment-based solutions software to a variety of customers in the education sector.

Mark's main focus at Enterprise Nation is developing partnerships for the platform, as well as acquiring advisers who are best placed to provide the support small business owners need to start and grow their own ventures.

In his spare time, Mark can be found playing rugby at London Welsh RFC or watching his beloved Liverpool Football Club.

Monica is a programme manager with over seven years of experience in digital project management. Passionate about helping entrepreneurs and small businesses succeed online, she's also a marketing coach and mentor.

Her hobbies include playing tennis, reading and exploring the world with her family.

Genevieve oversees the delivery and day-to-day management of various programmes, focusing on those we have with Google and West Midlands Combined Authority.  

Prior to starting with EN, she worked across a range of different organisations within the entrepreneurship space, including incubators and Accelerators. More recently, she has overseen programme delivery at a membership body for Angel investors.  

Outside of her work, Genevieve is interested in exploring London, whether visiting museums or art galleries. A guilty pleasure of hers is true crime podcasts! 

Before joining Enterprise Nation as content manager in October 2021, Marc held a similar role at the British Business Bank. There, he was in charge of content for several websites and spent much of his time writing articles for the benefit of the small business community.

Prior to that, Marc worked in content roles for a digital marketing and SEO agency, a software company and an international law firm.

With 20 years of experience, Dan is a freelance journalist who has interviewed hundreds of entrepreneurs from billionaires like Sir Richard Branson to brand new start-ups.

As Enterprise Nation’s news reporter, Dan tracks the latest rules, regulations and government policy decisions that affect small businesses. He shares regular updates and analysis on our blog.

Emily Booth recently graduated from the University of Edinburgh studying Business with Marketing. Prior to studying, Emily worked with us as a marketing assistant and we loved her so much that we simply had to invite her back!

Emily is a lover of all things social media, interior design, animals and travelling. A true perfectionist, which makes her a brilliant asset to the creative marketing department and she’s also really passionate about helping people.

Lilian is part of the Marketing team. She enjoys looking after Enterprise Nation's Online Local Meetups and Local Leaders.  

Lilian also assists in events, community support, and policy. In her free time, if Lilian is not at the stables looking after and riding horses, she'll be catching up with her friends.  

Lydia is dedicated to supporting the Enterprise Nation small business community and helping entrepreneurs get the guidance they need to thrive on their business journey.

She’s always on the lookout for inspiring stories and community wins to share. Before joining Enterprise Nation, Lydia gained valuable experience working with start-ups including Freddie's Flowers, Dig Club, and thortful.

Outside of work, Lydia is a passionate sewer who focuses on zero-waste methods, giving thrifted pieces new life by transforming them into creative, one-of-a-kind items.