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What you will learn:

This guide is for anyone looking to promote a small business on TikTok.

TikTok is the newest social media app on the market. Here, it’s all about creating, sharing and discovering videos. This guide provides a step-by-step approach you can follow to start a business on TikTok.


1. Brand

One of your biggest marketing tools. It gives potential customers their first impression of your business and is the foundation on which you'll base all of your TikTok content.


2. Strategy

What are you hoping to achieve? Engaging customers? Growing your audience? Think carefully about your business aims and how TikTok can help you get there.


3. Content

The best way to learn is by doing – so hit record and start putting your content out there. Play around with the different elements of your video to see what works best.