Posted: Tue 19th Dec 2017
Former Thomson Holidays managing director Shaun Powell took on Activity Superstore in 2006. What began as a business above a small shop in Saffron Walden, is now a company that has sold over a million gift experiences and is a familiar sight in major high street retailers.
In this interview from Enterprise Nation TV with O2 Business, Powell discusses moving from the big corporate world to run a small business, surviving the economic downturn of 2008 while selling a luxury product and his latest innovation, virtual reality.
Activity Superstore has partnered with Debenhams to use VR headsets to allow people to experience the trills of helicopter rides, a go-karting experience and more before they purchase.