School of Sales: How to run a successful customer sales meeting

Jonathan Ratcliff
Jonathan RatcliffJMR Sales & Consultancy Ltd.

Posted: Thu 28th Oct 2021

In this workshop, School of Sales trainer Jonathan Ratcliff highlights what makes a good meeting with an existing customer.

Jonathan spends time out in the field with salespeople who should be capitalising on an initial relationship. Instead, they leave opportunities behind and come out with less than they should.

Having also spent significant time as a purchasing director, Jonathan also highlights common mistakes that really frustrate buyers!

Key takeaways from this session:

  • Planning and preparation

  • The difference between physical and Zoom meetings

  • How to set objectives

  • How to hone your questioning skills

  • How to deliver value in customer sales meetings

Jonathan Ratcliff
Jonathan RatcliffJMR Sales & Consultancy Ltd.
I may be pale and Male but I'm certainly not stale! New ideas and ways of doing things are the way in which I have kept relevant to my clients and their customers since I started 17 years ago. My Management Consultancy Business has been going since I left Carlsberg as the Sales Development Director. I offer two key services: 1) Mentoring service by the hour for people who need help with Sales Development. 2) Consultancy Services by the Day for larger organisations with Field Based Sales people. For them, I do what no one else is doing, which is to go out on Accompaniment with them. This helps me to see them in action and deliver the help and support to get the right results where it matters most - in front of their customers. I love helping people see Sales as a positive activity and I tend to try and make it as easy and fun as possible. What helps me to be successful is my genuine interest in people and what makes them tick as well as improving Businesses and how they can generate more sales. For more information, please check out my website: www.jmrsales.co.uk or my LinkedIn profile for Customer testimonials.

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