What small businesses do we LOVE at Enterprise Nation this Valentine’s Day?

What small businesses do we LOVE at Enterprise Nation this Valentine’s Day?

Posted: Tue 13th Feb 2024

Tired of rooting around for Valentine’s Day gifts year after year? Hoping to avoid the last-minute petrol station flower scramble? Want to get something genuinely meaningful for your other half (or possibly yourself) – then you’ve come to the right place.

For a truly special Valentine’s Day prezzie this year, Enterprise Nation’s incredible small business community have you covered.

Here are nine brands, as picked out by the team at Enterprise Nation HQ, that can help you go from stupid to cupid.

PERL Cosmetics

Staying in the same arena, PERL Cosmetics is an indie skincare brand on a mission to encourage you to embrace your natural beauty.

After losing her job during the pandemic, founder Isobel Perl, launched the business from her kitchen, using her biology degree to formulate and make the products at her home lab. Knowing that skincare shouldn't be one-size-fits-all, which is why PERL offers innovative and effective customisable skincare using natural, waterless formulations.

Perl range

Green Rooms Market

For all the plant lovers amongst you, look no further than Green Rooms Market.

As both an online marketplace and pop-up shop – housed in London, Bristol and Kent – Green Rooms Market brings together the very best independent sellers of all things botanical.

Add some greenery into the life of your Valentine in 2024!


Another option for eco-friendly gifters is Shroot.

Shroot creates biodegradable greeting cards that come with everything you need to grow microgreens, including the pot – just add water.

It's a gift, card, experience and snack all in one!

Shroot pack

Bird & Blend

Honestly, who doesn’t love tea?

Bird & Blend is rapidly establishing itself as the go-to location for the nation’s favourite hot beverage.

Offering tea for every mood, a brilliant subscription and even in-person tea blending workshops (a perfect activity for couples!), Bird & Blend could dial your Valentine’s Day up to boiling point.


For the sweet-toothed romantics among you, enter Superfoodio!

Providing a delicious array of plant-based snacks and chocolates for your delight this Valentine’s season, Superfoodio provides indulgence without the guilt.

You can find these delicious treats in 196 Co-op stores, as well as online.

superfoodio chocolate

Mustard Made

Fall in love with lockers this Valentine's Day.

When it comes to creating a dream office environment where you feel creative and inspired, look no further than Mustard Made.

Jess Stern, co-founder of Mustard Made, shared with the Enterprise Nation community a wealth of lessons on how to build a global brand that has built a loving and loyal following.

mustard made lockers


Doodlemoo aims to make the world a happier and brighter place through its incredible selection of art prints, accessories and stationery, and it’s fair to say this aim is being achieved.

Why not spread the good vibes this year by picking out a gift from Doodlemoo’s Valentine’s collection? There really is something special in there for everyone.

A picture titled 'Te Amo' from Doodlemoo for Valentine's Day

Y.O.U. Underwear

Last but by no means least, we have the incredible Y.O.U. Underwear, which embraces slow fashion and celebrates all body types.

Not only are these Fairtrade cotton-infused offerings kind on the important parts, but they’re also kind on the world, with Y.O.U. donating two pairs of underwear to vulnerable women in East Africa and the UK for every pair bought in their sustainable marketplace.

Read about this incredible mission here.

Naeo Nutrition

Founder Nele Wessels's personal struggles with acne and Long COVID led to the creation of Naeo Nutrition.

Naeo Nutrition is a personalised supplement brand whose mission is to help people improve their health and hydration and inspire them to live a holistic lifestyle while doing good with every purchase they make. Nele explains:

"We use AI to determine what type of vitamins people need, then personalise those vitamins for them in the form of 'Haribo-style' gummies. We also donate for every vitamin and complementary item sold – we have a holistic approach to health and wellbeing rather than just giving people another pill to swallow."

Are you looking to turn your passion into a business? Sign up for free today to become a member.

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

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