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Beano comics shipped Down Under as new UK trade deals with New Zealand and Australia go live

Beano comics shipped Down Under as new UK trade deals with New Zealand and Australia go live
Dan Martin
Dan MartinDan Martin Content & Events

Posted: Wed 31st May 2023

Signed copies of classic comic Beano are some of the items being sent to New Zealand and Australia as the UK's first post-Brexit international trade deals come into effect.

According to the terms of the new arrangement, tariffs on all UK goods exported to Australia and New Zealand have been removed, with red tape cut for digital trade and work visas.

The government said the deals are expected to increased bilateral trade by up to 53% with Australia and 59% with New Zealand. It could also mean reduced prices in the UK for products such as wine, Tim Tams and kiwi fruit.

Business and trade secretary Kemi Badenoch said:

"Today is a historic moment as our first trade deals to be negotiated post-Brexit come into effect.

"Businesses up and down the country will now be able to reap the rewards of our status as an independent trading nation and seize new opportunities, driving economic growth, innovation and higher wages."


To mark the deals, a shipment of British goods is being sent Down Under. As well as the Beano comics it includes Penderyn single malt Welsh whisky, shave gels from King of Shaves, Brighton Gin, The Cambridge Satchel Co. bags and Fever-Tree mixers.


International trade minister Nigel Huddleston will tour a DHL distribution centre near Heathrow to see off the consignment. He said:

"Australia and New Zealand are two of our closest friends and likeminded partners and our trade deals secure favourable terms for British exporters, removing tariffs on all UK goods and slashing red tape."


Kathy Caton, Enterprise Nation member and founder of Brighton Gin, added:

"In an increasingly competitive and global market removing trade barriers is exactly the support that the British gin industry needs. With a Brighton in every state in Australia, one of our goals is to see Brighton Gin being served in every one! Hopefully the free trade agreement gets us one step closer to that."


As well as trade, the government said more young Brits will benefit due to the expansion of the shared Youth Mobility and Working Holiday Maker visa schemes.

On 1 July 2023 the age limit for UK applicants going to Australia will increase from 30 to 35 years old, and from 1 July 2024 Brits will be able to stay in Australia for up to three years without having to meet specified work requirements.

The agreement also gives UK businesses access to government contracts and investment opportunities, as well as "advanced rules" on digital trade to help with the free flow of data and protection of UK firms' intellectual property.

The deals have not been welcomed by everyone, particularly farming groups. With Australia and New Zealand among the world's biggest producers of lamb, the National Farmers' Union claimed it could cost the UK sector up to £150m.

Plaid Cymru MP Ben Lake described the trade deals as the "beginning of a worrying chapter" for Welsh farming, but the government said the agreements "include robust protections for British farmers, including staging tariff liberalisation for sensitive goods over time".


Guidance for trade deals with Australia and New Zealand


The government has produced guidance for businesses on the two deals:


Relevant Enterprise Nation exporting resources

Enterprise Nation International Trade Hub

Developing an export strategy: A step-by-step guide

Book a discovery call with an international trade adviser

Dan Martin
Dan MartinDan Martin Content & Events
I'm a freelance journalist and event host who helps small businesses and the organisations that support them. I'm also Enterprise Nation's news reporter and Bristol Local Leader. I have 20 years of experience as a small business journalist having interviewed hundreds of entrepreneurs from famous names like Sir Richard Branson and Deborah Meaden to the founders behind brand new start-ups. I've worked for a range of leading small business publications and support groups, most recently as head of content at Enterprise Nation where I was responsible for the prolific output of content on the company's blog and social media. I now freelance for Enterprise Nation as the website's news reporter and as the host of the Small Business sessions podcast. I'm based in Bristol where I run and host regular events with the local small business community in my role as Enterprise Nation's Local Leader for Bristol. I also have strong connections with other major business organisations in the south west region. In total, I've hosted over 100 events including conferences with an audience of hundreds for international brands like Xero and Facebook and live web chats from inside 10 Downing Street. With my partner, I co-run Lifestyle District, a lifestyle blog focused on culture, art, theatre and photography.

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