Five business.connected blog posts founders keep bookmarked

Sometimes you don't need a webinar or a full course. You need a clear, well-written blog post that answers a specific question, helps you think differently or gives you a practical nudge in the right direction.

That's why written content has always mattered within business.connected. Since May 2021, this programme we've run with Vodafone Business has helped one million SMEs with free digital skills support.

Alongside podcasts and webinars, blog posts play a big role in that. They're quick to read, easy to revisit and often the first step founders take when they're trying to solve a problem.

Here are five business.connected blog posts our community returns to again and again, and why they're worth your time.

1. How to find financial freedom as a small business owner

Money worries sit quietly in the background for many founders. This blog post tackles that head on, without judgement or jargon.

It explores what financial freedom actually means for small business owners, not in theory but in day-to-day reality.

The piece covers:

• managing cash flow

• understanding profit

• planning for the future

• separating personal and business finances in a way that reduces stress

It's a useful read if you feel busy but unsure where the money is really going, or if you want more control and clarity without becoming an accountant.

Read the blog post on Enterprise Nation

2. Content marketing masterclasses to help grow your small business

If your marketing feels scattered or inconsistent, this post acts as a reset.

It explains what content marketing looks like for small businesses and why it matters when budgets and time are limited.

Rather than pushing trends, it focuses on building skills through practical masterclasses, covering areas like video, email marketing and social content.

The value here is direction. You'll get a clearer sense of where to invest your learning time and how content fits into growth, not as a nice-to-have but as part of how customers find and trust you.

Read the blog post on Enterprise Nation

3. 10 entrepreneurial lessons from Steven Bartlett

This blog post distils lessons from Enterprise Nation's conversation with Steven Bartlett into practical takeaways.

It looks at mindset, decision making, consistency and long-term thinking, with lessons that apply whether you're just starting out or running a growing business.

The focus stays grounded, pulling out ideas founders can reflect on and apply rather than lofty success stories.

It's a good read when motivation dips or you need perspective from someone who's built and scaled in the public eye.

Read the blog post on Enterprise Nation

4. Five things to consider when creating your e-commerce store

Launching an online store can present a real challenge. This blog post breaks it down into five areas that matter most when you're getting started.

It covers:

• choosing the right platform

• presenting products clearly

• setting up key pages

• thinking through delivery, returns and customer trust

There's a strong emphasis on getting the basics right before adding complexity.

If you're planning an e-commerce launch or reviewing an existing store that isn't converting, this is a practical checklist worth reading.

Read the blog post on Enterprise Nation

5. Three ways to improve your social media engagement

If you're posting regularly but not seeing much response, this blog looks at what might be missing.

It explores practical ways to improve engagement, from understanding trends to working with influencers and creating content people want to interact with.

The advice stays realistic, focused on quality and relevance rather than chasing numbers.

This is especially useful if social media feels time-consuming with little pay-off and you want to refocus on what actually supports sales and relationships.

Read the blog post on Enterprise Nation

How to read more and what to do next

All of these blog posts sit within the free business.connected hub. They're designed for founders who want clear advice they can act on, whether that's improving finances, sharpening marketing or building confidence online.

If you've been part of business.connected already, these posts are worth revisiting. And if you're new, they're a solid place to start.

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