Content marketing masterclasses to help you grow your online business

Struggling to grow your online business? Feel like you're doing everything right but not seeing any significant results? Starting an online business is easy, but growing it requires a lot of effort, dedication and planning.

The world of online business is highly competitive. With millions of websites and businesses vying for attention, it isn't easy to stand out. To succeed, you need a growth mindset and a solid, well-thought-out marketing strategy.

If you're looking to grow your online business through better, more effective marketing, that's great – the business.connected programme is here to help.

Our video masterclasses provide all the practical information, guidance and tips you need to market your business via written content, social media, video, email newsletters and more.

How content marketing can help grow a business

Growing an online business through content marketing means creating valuable and relevant content that helps build your relationships with potential customers.

Once you've identified your target audience and have a detailed understanding of their interests and needs, you can begin to create content that speaks to those needs, whether it's blog posts, videos, webinars, social media posts or e-books. 

• In this webinar, learn how to create great content you can use to engage your audience and attract new customers.

• If you're trying to grow an e-commerce store, watch this masterclass to learn how content can give your customers a great brand experience online.

Blogging and blog-writing

Blogging is a good content marketing technique because it allows you to demonstrate your knowledge and expertise in your industry while providing value for your audience.

Through regular blog posts, you can establish yourself as a thought leaders and build trust and credibility among the people who will buy from you. Blogging also helps with search engine optimisation (SEO) by generating relevant and useful content that can attract more traffic to your website.

• In this webinar, digital business mentor Mark Howard discusses how to use blogging to increase your website's rankings in Google and explains the key elements to include in your blogs to help drive traffic to your web pages.

Social media marketing

Social media marketing can help you grow your online business by expanding your reach and increasing brand awareness. Social media platforms allow you to connect with potential customers all over the world, regardless of where they're based.

By creating engaging social media content, you can attract followers who share your content with their own networks, giving you a stronger online presence as a result.

Social media marketing also lets you target specific audiences based on demographics, interests and behaviours, creating a more personalised experience.

• In this video masterclass, learn three key ways you can grow your business through the power of social media, from digital expert Kristian Downer.

• There are certain factors that make a real difference when it comes to attracting customers on social media. Watch this webinar to learn what they are.

Video marketing

In recent times, video marketing has become an essential tool for businesses to not only connect with their target customers but achieve their marketing goals too.

It's such an effective marketing method because it captures the audience's attention and gives them an engaging experience that other marketing techniques can't always provide.

Videos can evoke emotions, tell stories and demonstrate products or services in a more dynamic and creative way than text or images. Moreover, they're easy for people to share on social media, thus increasing their reach.

• In this webinar, video marketing expert Jeremy Mason lays out five ways you can use video to make sure online consumers discover your business, and tells you how to transform them from browsers into buyers.

• And in this masterclass, Jeremy takes you through the basics of video marketing and how to create high-quality, eye catching videos that really showcase your business.

Marketing your business on YouTube

YouTube is invaluable for marketing a small business. As one of the world's most popular social media channels, with more than two billion monthly active users across the globe, it gives businesses like yours a huge audience to target.

It's also a highly visual medium that allows your business to showcase its products or services through video content that users can share and promote easily across other channels like social media and blogs.

And its SEO capabilities can help you improve your ranking on search engines and, ultimately, reach more potential customers.

• Want to know how to produce video content that will boost your online profile and visibility? This video webinar explains it all.

Email marketing

With email marketing, your small business can grow both its brand awareness and its customer base. By creating targeted and personalised email campaigns, you're able to engage with your audience, let them know about promotions and discounts, and provide valuable content that keeps subscribers interested.

Another key benefit of email marketing is that it's cost-effective, with a high return on investment. That makes it an ideal solution if your business operates on a limited marketing budget.

• In this masterclass, email marketing guru Minal Patel explains why email marketing is so important in business and shares some tools can help your email campaigns succeed.

• And in this video, online marketing strategist Sarah Jane Vincent explains how you can use email marketing to your business's advantage, especially when it comes time to grow and expand your enterprise.

Podcast marketing

Want to reach a highly engaged, niche audience? Try podcast marketing. Podcast listeners are often loyal and actively seeking out new content, making them more likely to be receptive to messages and convert into customers.

You can use podcasts to share valuable insights and expertise with listeners and position yourself as a thought leader in your industry. Podcast marketing can also be a low-cost method of promotion, as you can produce and distribute episodes relatively inexpensively, without the need for costly advertising.

Finally, podcasts can be a great way to build brand awareness and establish a personal connection with listeners, leading to increased brand loyalty and customer retention.

• Watch this business.connected webinar to learn more about starting a podcast, what makes good content, and how to create a content strategy.

• In this workshop, digital expert Debra Levitt explains how to schedule and launch your small business podcast.

Free video training, exclusive offers and workshops

The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital, adopt new technology, and stay safe online. Take me to the hub now