Enterprise Nation founder Emma Jones explains how to research your potential customers, competition and price point before starting a business. 

eBook

In this kit, Enterprise Nation founder Emma Jones shows how to start a business. In part two, we look at researching the market.

Following a degree in Law and Japanese, Emma joined international accounting firm Arthur Andersen, where she worked in London, Leeds and Manchester offices and set up the firm's Inward Investment practice that attracted overseas companies to locate in the UK. 



In 2000, bitten by the dot.com bug, Emma left the firm to start her first business, Techlocate. 

After 15 months, the company was successfully sold to Tenon plc. The experience of starting, growing and selling a business from a home base gave Emma the idea for Enterprise Nation which was launched in 2006 as the home business website. The company has since expanded to become a small business membership community of over 75,000 people who benefit from events and support: online and in person. Enterprise Nation also presents a campaigning voice to government and the media on behalf of its members. 

In 2021, Emma was awarded a CBE for services to small businesses and entrepreneurs.

Founder

How to research the market for your start-up 

In this kit, Enterprise Nation founder Emma Jones shows how to start a business. In part two, we look at researching the market.

The Start-up Kit part two: Research the market

I’m a content and communications strategist with a passion for brand storytelling. I also happen to be Enterprise Nation’s content manager – so if there’s anything you’d like to see more of, or you have a story to tell, please do connect!

Content Manager

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&lt;p&gt;My motto in life and work is 'Meet people, make friends, and help them.'&amp;nbsp;Getting to know people is the best way of finding out what makes them tick in terms of goals, ambitions, dreams, interests and life in general. I help people by listening to what they need, suggesting ideas, sending links, making introductions, adding value, and offering relevant products and services, where appropriate. When friends have a problem, I love to help them fix it.&lt;/p&gt;

&lt;p&gt;My varied portfolio career means I have knowledge, experience and contacts in many fields. I am an expert in book publishing, media, mentoring, writing, editing, marketing, crowdfunding, sponsorship, social enterprise and commercial start-ups.&amp;nbsp;&lt;/p&gt;

&lt;p&gt;I'd love to get to know you better, so I can help you get to where you want to be.&lt;/p&gt;

&lt;p&gt;Career highlights:&lt;br /&gt;
• Book trade professional since 1990&lt;br /&gt;
• Consultant Producer, YOU'RE BOOKED! (ITV book series)&lt;br /&gt;
• Pioneer, World Book Day UK&lt;br /&gt;
• Research Director, StoryCode (online recommendation engine for fiction, featured on BBC TV’s DRAGONS’ DEN)&lt;/p&gt;

&lt;p&gt;Current roles:&lt;br /&gt;
• Founder, CopyGhosting Publishing Services (editorial, marketing, PR &amp;amp; digital agency)&amp;nbsp;&lt;br /&gt;
• Editor &amp;amp; Development Executive, Insight Film Festival&lt;br /&gt;
• Founder, Jolabokaflod CIC (promoting Icelandic 'Christmas book flood' tradition)&amp;nbsp;&lt;br /&gt;
• Director of Crowdfunding, CrowdPatch CIC: free crowdfunding platform for social enterprise&lt;br /&gt;
• Founder, The Wisdom of Coffee: a network for Meetup gatherings &amp;amp; a community that shares best practice about business, enterprise &amp;amp; alternative finance)&lt;br /&gt;
• Founder, Smart Crowd Productions: integrated arts, media, business &amp;amp; alternative finance production consultancy&lt;br /&gt;
• Director: Corporative Sponsorship, SMGlobal Catwalk, Inc: global fashion events brand&lt;br /&gt;
• Social entrepreneur, 12R Prizes: solving social issues and commercial problems via sponsored cash-prize comptetions&lt;br /&gt;
• Mentor, Founders and Mentors: networking platform, comprising forum, communities and courses for mentors to help pre-launch founders launch start-ups successfully&lt;br /&gt;
• Social entrepreneur, 12Ronnies: hub that provides founders, inventors and creatives a toolkit for launching a startup successfully&lt;br /&gt;
• Co-founder, CrowdMall: virtual shopping centre for ideas that do not yet exist&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Charities:&lt;br /&gt;
• Chairman, Seeds Creatives (charity): runs the ‘Artist in Your Own Residence’ collaborative network mentoring scheme for creatives in all disciplines&lt;br /&gt;
• Director, Arts Centre Group (charity): membership organisation for arts &amp;amp; media professionals&lt;/p&gt;

&lt;p&gt;Committees:&lt;br /&gt;
• All-Party Parliamentary Committee for Crowdfunding (chair: Barry Sheerman MP): meets quarterly at the House of Commons&lt;/p&gt;

&lt;p&gt;Author:&lt;br /&gt;
• Six published books&lt;br /&gt;
• Two books in progress&lt;/p&gt;

Serial entrepreneur

Pre-launch founders, inventors & creatives

Signposting for advice, tools and resources for members wanting to start turning an idea into a business.

Here at Think Forensics, we pride ourselves on delivering results for our clients. We want to show you how to make smarter decisions to effectively improve your marketing and business performance.&nbsp;

Here to help you…&nbsp;

We understand how ambitious business owners are and how hard they work. However, we often see time and effort being wasted on marketing strategies, that aren’t delivering. Our Marketing Consultancy is here to help!

Marketing Analyst

Marketing consultancy

&lt;p&gt;Within this service, you will have the opportunity to speak to Think Forensics Founder and Chartered Marketeer &amp;ndash; Debbie Bouffler. In your meetings, proven marketing techniques will be discussed, helping you to innovate your marketing, and boost your business&amp;rsquo;s online and offline presence. Simply offering you a helping hand in marketing!&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;How will this service help me?&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;This service provides you and yo

Creative Director

Chris Gomez

&lt;p&gt;The Brand Launchers are here to help you launch or scale&amp;nbsp;your brand and your business.&amp;nbsp;We work with you on a&amp;nbsp;five&amp;nbsp;pillar approach&amp;nbsp;to give your brand the best chance of success:&amp;nbsp;&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;Foundations&lt;/li&gt;
	&lt;li&gt;Business and Financial Planning&lt;/li&gt;
	&lt;li&gt;Brand Identity&lt;/li&gt;
	&lt;li&gt;Customer Marketing&lt;/li&gt;
	&lt;li&gt;Brand Activation&amp;nbsp;&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;

The Start-up Kit part two: Research the market

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