Posted: Thu 6th Oct 2011
by San Sharma I learned this morning, on my iPad, that Apple founder and former CEO Steve Jobs passed away. I immediately reached for my iPhone to tweet a 140-character tribute, and I'm pushing the character limit now, writing this blog post on my MacBook Air. As an Apple 'fanboy', I'm probably best placed, within the Enterprise Nation team, to write this tribute. But whether you're an Apple user or not, an Android obsessive or even a Windows fan - we can all learn something from Steve Jobs's incredible career. He put art and design at the heart of his products and made them available to the masses. He was a humanist and a liberal that led Apple to become the most successful technology company in the world. His vision was unashamedly bold. Jobs famously lured Pepsi executive John Sculley to Apple, asking him: "Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?" Steve Jobs did change the world. And the best tribute to him is Apple's own 'Think Different' advertising campaign, which Jobs launched shortly after his return to the company, in 1998. "While some see them as the crazy ones," it says. "We see genius. "Because the people who are crazy enough to think they can change the world, are the ones who do." Here's the video - the full transcript is below: http://www.youtube.com/watch?v=dX9GTUMh490 "Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. - Apple Inc."