In this workshop, you'll learn the essentials of building a great brand. Find out how to effectively tell your story and communicate with your target audience.

StartUp Series: How to build a brand

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StartUp Series: Building a brand

Find out how to effectively tell your story and communicate with your target audience.

Louise is on a mission to encourage businesses to promote who they are and what they do using marketing, communications and public relations tools and techniques.
She is a proud two time award winning marketing and communications specialist with over 20 years’ experience.
She has developed her expertise working with great brands such as BBC, Superdrug, HSBC, Nationwide Building Society, Prince’s Trust.
<a href=&apos;https://soundbitemedia.us10.list-manage.com/subscribe?u=f13a354b1fdbc32146300c555&id=564abdc005&apos; target=&apos;_self&apos;>Subscribe to her newsletter for the best business marketing and communication tips</a>
In her pursuit to upskill and empower others, Louise launched <a href=&apos;https://soundbitemedia.co.uk/toolkits/&apos; target=&apos;_self&apos;>14 different downloadable PR and marketing toolkit resources.</a>
From working in call centres and with penguins (not at the same time), arranging for a 104 year to be arrested (for fun) and being a firefighter for a day - she’s done it all and she’s not finished yet…
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<li>Read about her work and ways she support you via the <a href=&apos;https://soundbitemedia.co.uk/&apos; target=&apos;_self&apos;>Soundbite Media website </a></li>
<li>Read Louise’s blog <a href=&apos;https://www.linkedin.com/newsletters/self-employed-stories-7156970726275600384&apos; target=&apos;_self&apos;>‘self-employed stories’</a> on LinkedIn for honest and insighful perspective on being your own boss!</li>
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Marketing communications specialist

Five techniques for telling your brand story

Learn how to transform your brand story into a powerful tool for engagement and growth.

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

Strategies for success: Branding and marketing

Join this forum for SMBs to share cutting-edge branding and marketing tactics for growth and resilience.

I’m a business strategist, coach, and founder of Market &amp; Me. I help business owners ditch the guesswork, take control, and grow with clarity - without working 24/7 or second-guessing every decision.
With 20+ years in retail, hospitality, and leisure, I’ve worked with startups, independents, and SMEs, leading on operations, marketing, and performance strategy. I’ve also helped shape some of London’s biggest commercial spaces - including Westfield Shopping Centres and TfL’s 2,500-property estate - so I know what makes a business work from both sides.
I’ve been where you are. I’ve seen what works (and what’s a complete waste of time). Now, I help founders cut through the noise, take smarter action, and actually enjoy running their business again.
<h3>How I Can Help</h3>
?? Get clear on what actually moves the needle – No more wasted time on things that don’t work. ?? Make more sales, without feeling pushy - Because good business isn’t about hard selling, it’s about connection. ?? Stand out in a crowded market - Nail your messaging, marketing, and brand positioning. ?? Scale without losing yourself in the process - Smart, strategic growth that works for you. ?? Take action with confidence - No more “should I/shouldn’t I?” spirals. You’ll know exactly what to do next.
No jargon. No “one-size-fits-all” BS. Just practical, real-world strategies to help you make big moves in your business - on your terms.

Small Business Coach and Retail Specialist

Coaching and mentorship for start-ups

Launch your business with clarity, confidence and support so you can build strong foundations.
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Pamela Ajogbeje – Business Growth Specialist, AI Consultant, and Mentor
About MePamela Ajogbeje is a seasoned Business Development Sales Executive with over 25 years of experience in marketing, advertising, and business growth strategies. As the Founder of Konqueror AI and Senior Sales Agent at Macaw AI, Pamela helps businesses leverage AI-driven solutions to boost efficiency, profitability, and automation.
As an Enterprise Nation Adviser, she supports 150,000+ members in optimising their businesses through AI, automation, and digital marketing strategies. She is passionate about empowering SMEs and start-ups to navigate the digital landscape using cutting-edge tools and personalised consultancy.
Expertise and SpecialisationsPamela integrates AI and automation into business operations, focusing on:
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<li>AI Business Growth Consulting – Custom AI-driven strategies to scale businesses.</li>
<li>Marketing Automation – Implementing LinkedIn bots, voicebots, and CRM-integrated advertising.</li>
<li>AI Integration Support – Advising businesses on seamless AI adoption.</li>
<li>Psychology of Communication – Helping businesses improve client interactions and conversions.</li>
<li>Workplace Mental Health (MHFA) – Supporting organisations with mental health awareness and strategies.</li>
<li>Business Mentoring – Personalised mentoring programmes for SMEs and start-ups.</li>
</ul>
Her commitment to helping businesses embrace AI for growth ensures they unlock their full potential through smart technology and innovative strategies.
Author and Thought LeaderPamela is the author of ‘Navigating the AI Revolution: Unlocking Business Potential with AI’, a guide for entrepreneurs on integrating AI tools effectively.
With extensive industry knowledge and a talent for simplifying AI concepts, she is a sought-after speaker, trainer, and mentor, delivering workshops, training, and consulting sessions to help businesses thrive.
Qualifications and Professional BackgroundPamela is a Qualified Integrative Counsellor, Mentor, and Mental Health First Aider (MHFA) with MHFA England. Her expertise in business psychology, leadership development, and mental resilience enables her to provide holistic business coaching combining strategy, mindset, and mental well-being.
She has worked across multiple industries, tailoring AI and marketing strategies for tech start-ups, e-commerce, professional services, and healthcare.
Why Work With Me?Pamela’s unique approach to business development and AI integration makes her an ideal partner for businesses looking to scale and innovate:
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<li>AI-Driven Growth – Maximising business potential with AI-powered tools.</li>
<li>Holistic Business Mentoring – Combining AI strategy with business psychology.</li>
<li>Marketing &amp; Advertising Expertise – 25+ years of experience with global brands and start-ups.</li>
<li>Commitment to Mental Well-being – Helping businesses build a healthy and productive environment.</li>
<li>Tailored Strategies – Every business gets custom solutions for long-term success.</li>
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How I Can Help YouPamela provides tailored solutions for entrepreneurs, SMEs, and business leaders. Through Enterprise Nation, she offers:
? AI &amp; Business Automation ? Lead Generation &amp; Digital Marketing ? LinkedIn &amp; Social Media Optimisation ? CRM &amp; Voicebot Integration ? Business Mentoring &amp; Coaching ? Mental Health First Aid (MHFA) in the Workplace ? Marketing Strategies for Start-Ups &amp; SMEs
Her mission is to help businesses future-proof operations, enhance efficiency, and thrive in an AI-powered world.
Let’s ConnectPamela is available for consultations, speaking engagements, and business strategy sessions. Connect with her through Enterprise Nation, LinkedIn, Macaw AI, or Konqueror AI to explore how AI-powered solutions can transform your business.

AI Business Growth Specialist

Pamela Ajogbeje

Pamela Ajogbeje – Business Growth Specialist, AI Consultant, and Mentor
About MePamela Ajogbeje is a seasoned Business Development Sales Executive with over 25 years of experience in marketing, advertising, and business growth strategies. As the Founder of Konqueror AI and Senior Sales Agent at Macaw AI, Pamela helps businesses leverage AI-driven solutions to boost eff

StartUp Series: How to build a brand

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