Solar-powered water cleaning start-up victorious in royal pitching competition

Solar-powered water cleaning start-up victorious in royal pitching competition
Enterprise Nation
Enterprise NationEnterprise Nation

Posted: Wed 26th Apr 2017

A device that uses solar power to purify water and change the lives of people in the third world has been named the winner of a business competition launched by the Duke of York.

Desolenator was one of 12 'human tech' firms pitching at Pitch@Palace, held in the grand surroundings of St James's Palace.

Business development manager Louise Bleach pitched to an audience of investors, entrepreneurs, journalists and other influencers from the start-up world.

Founded by entrepreneur William Janssen, Desolenator is a mobile unit that takes rain and sea water and uses solar power to make it suitable for human consumption.

The device is aimed at people in the third world without a regular water supply as well as residents of rural areas in the US.

Bleach's pitch was voted the best in an audience vote.

.@desolenator wins #pitchatpalace 7.0. @TryLife_tv in second, @SNTechUK third

"" Enterprise Nation (@e_nation) April 25, 2017

Taking second place was TryLife, a platform that creates interactive films allowing users to make life choices on behalf of film characters and see the consequences of their actions.

Third place went to SafetyNet which uses light technology to dramatically reduce 'by-catch', unwanted fish trapped by commercial fishing nets during fishing for a different species.

Founded by the Duke of York in 2014, Pitch@Palace has helped 247 businesses, creating 637 new jobs which has generated £246m of new economic activity.

One of the most notable stories is technology business Magic Pony. The founders met their investors at a Pitch@Palace event and in 2016 the company was sold to Twitter for a reported $150m.

Enterprise Nation
Enterprise NationEnterprise Nation
Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

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