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Our favourite business books (we didn't write ourselves)

Our favourite business books (we didn't write ourselves)
Enterprise Nation
Enterprise Nation
Enterprise Nation
 

Posted: Fri 11th Oct 2013

Ever read a business book you couldn't put down? We have! We pick them up again, we pass them 'round and today we're sharing our favourites with you. Find out what's on Enterprise Nation's bookshelf - and tell us what you're reading in the comments...

Free Agent Nation Free Agent Nation by Dan Pink

As chosen by Enterprise Nation founder Emma Jones (@emmaljones) "After reading this book - over a decade ago - I went straight out and bought another 10 copies to send to people who I thought would love it too. I loved it so much, in fact, I begged the US-based author to come and speak about the book in the UK, which he did and for which I will always be grateful! "Dan Pink spotted early on that one day everyone would become their own boss and become a free agent! The book charts the rise of 'free agents' and, critically, looks at the support that needs to be in place to ensure the free agent economy flourishes. Not only is it beautifully written, this is a book that is still as relevant today as it was when first published. "That's quite a feat for any author and this one got it spot on. It's also the book that inspired me to start Enterprise Nation. Thank you, Dan Pink."

Eat that Frog Eat that Frog by Brian Tracy

As chosen by Enterprise Nation PR and media whiz Liz Slee (@lizziepin) "The 80/20 rule is true. And it's often the jobs that will make the most difference and earn you the most points that you tend to put off. Well, I do. I am guilty of procrastination. This book makes some very, very obvious points. But they are good points, worth making. "The big message is that you should take your daily workload list and give it good once-over. Prioritise! Focus on the one thing you're somehow resisting. Then do it. "Accomplishing this task will make you feel great - remember that feeling!  Handy tips for all procrastinators here. Also - it's quite a small and unassuming book.  It doesn't take long to read!"

Freakonomics Freakonomics by Stephen J Dubner and Stephen D Levitt

As chosen by Enterprise Nation PR and media whiz Liz Slee (@lizziepin) "Freakonomics is awesome!  It's the chaos theory of economics.  The co-authors take conventional economic analysis and apply it to some crazy questions - coming up with some bizarre, but equally robust and logical conclusions. Like the fact that most drug dealers still live at home with their mum, and how the legalisation of abortion had a massive impact on the crime rate in the years following. Cruel - but nevertheless as accurate as the next statistic.  There's also a website and blog which keeps things up-to-date. A recent debate was around whether a lottery-style cash windfall can change your life and that of your descendants.  The answer, following a study of 19th century prize-winners, was no.  Think on people!"

Don't make me think Don't Make Me Think by Steve Krug

As chosen by Enterprise Nation digital manager San Sharma (@sansharma) "This book purports to be about the rather dry subject of web usability, but its lessons apply to many aspects of business - from planning to copywriting, web design and marketing. If you come away with nothing more than the title - which has become a bit of a mantra for me - you'll learn to put yourself in the shoes of your potential customers and start to build a better business because of it."

Steve Jobs Steve Jobs by Walter Isaacson

As chosen by Enterprise Nation digital manager San Sharma (@sansharma) "This authorised account of Apple founder Steve Jobs's life isn't quite as spotless and gleaming as the Apple products we know and love. Jobs comes across as flawed, difficult, petulant even, but, above all, a single-minded visionary. One of the best examples of this is Jobs's dogged insistence on controlling the hardware and software experience for its customers. That was tested when Microsoft started to beat Apple by licensing its software to hardware manufacturers, but Jobs's long game and his commitment to quality paid off, when he returned to the company that ousted him and took it to the very top of the business world."

It's not how good you are, it's how good you want to be It's Not How Good You Are, It's How Good You Want To Be by Paul Arden

As chosen by Enterprise Nation events ace Lorna Bladen (@lornabladen) "This thought-provoking pocket book of anecdotes only took me a few minutes to read, but I revisit it often as it never fails to move me with each simple insight into achieving personal and business success. "Author Paul Arden is a creative genius and makes you think outside of the box at times when you might be feeling that you can't achieve the unachievable, you might not have the right qualifications, or it simple can't be done. "It seems obvious, but Paul gives such original and logical answers to everyday questions. Each page shares a real life example of how individuals and organisations have made the unthinkable happen with a fearless determination and creativity. "This is the ideal book to have on your desk if you need a bit of oomph now and again!"

Start something that matters Start Something That Matters by Blake Mycoskie

As chosen by Enterprise Nation events ace Lorna Bladen (@lornabladen) "Blake Mycoskie, founder of TOMS leaves out the waffly business jargon in this book and shares a transparent insight into the story behind his successful shoe venture. "I admire that he's so willing to be open about his story, which allows him to share a wealth of business tips, such as how to be resourceful without resources, why finding the influence makers who will love your story is key, and knowing that you should trust that your employees will grow into their roles. "What I love most is that this book truly shows that you don't necessarily need to be an expert in your field when starting a business, because Blake knew very little about fashion or retail before launching TOMS. However, he has been able to build it to the success it has today by having a focused vision, building a dedicated team and having relentless passion for a cause to make the world a better place. "Great read if want to start a business that makes a difference!"

What are your favourite business books?

Let us know, in the comments...

 
Enterprise Nation
Enterprise Nation
Enterprise Nation
 
Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.
 

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