Online masterclass: How to create an ethical brand

Paola Dyboski-Bryant
Paola Dyboski-BryantBubbler In ChiefDr Zigs

Posted: Tue 23rd Jul 2019

As everyone knows, building a brand is more than just creating a logo and getting a product or service going. A brand is about values, about a story, and today, more than ever, we want to connect to people - so it needs to be personal.

Not only, but we're at a turning point in history now, where climate change, the knock-on emerging crisis in the natural world is now part of our day to day narrative.

The demand for change is ever-growing. Concern for the climate is now listed as the fourth most important issue for customers. Brexit also being high amongst concerns

Whatever business we're in - whether offering a service or manufacturing and supplying a product, it makes sense to address these concerns, and offer alternatives and solutions to our customers - our 'people'/tribe.

In this masterclass, Paola Dyboski-Bryant, Bubbler in Chief at Dr Zigs Extraordinary Bubbles, will offer insights into how you too can build a brand with soul.

Paola Dyboski-Bryant
Paola Dyboski-BryantBubbler In ChiefDr Zigs
I've always worked for myself and been a bit of a maverick.  I started in business probably at the age of 8, making and selling beaded bracelets which I would sell on the passeggiata in Liguria in Italy where I grew up.  I believe life is a great adventure and this has allowed me to have a wonderful and eclectic journey along the way.   I’ve always worked freelance, self-employed, or running my own business.  I left home at 17, I’ve worked as an interpreter, a market-researcher, a professional sailor, a marine biologist, an artist, a boat builder, an ethnographer.  I went to Uni after my first two children were born, and undertook my degree in Sustainable Tourism, and my Masters in Marine Conservation whilst a single parent.   I have sailed across the Atlantic, I worked with an indigenous tribe in the rainforests of Central America – with my children in tow.    In 2011 I set up and started Dr Zigs. I came across the bubbles thanks to my youngest son Ziggy – as a toddler Ziggy loved bubbles used to get crazy giggling fits when he saw them.  From a curious hobby to a kitchen table start up, we are now award winning for our sustainable approach to business – and manufacture and produce some of the highest quality and most eco-friendly, low plastic, palm-oil free, bubbles in the whole world.  Dr Zigs has become the perfect vehicle for allowing me to explore a creative business flair, and a passion for entrepreneurship, imbued with the ethical and environmental drive which has so influenced my life.   Running Dr Zigs allows me to be innovative and disruptive, and all the while spreading happiness - one bubble at a time!   Day to day, I still love travelling, love the outdoors, and growing my own veg.  I'm still passionate about human rights, the environment and our oceans. I love to sail, and love my other job of being a mother to three of the most awesome people in the world.  

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