Market research is the unsung heroine of successful businesses. In this Lunch and Learn, Product Jungle's Katie Tucker explains why it's so important. 

Lunch and Learn: Set business goals by understanding your target audience

Webinar

 explains why market research is so important for your business, how to do it well and how it can guide you to create business goals. 

Katie founded Product Jungle in 2020 to help businesses better understand their customers. With killer questions and knockout market research, she teaches tried-and-tested methods from the world of big tech and savvy start-ups. Unlocking the insights you need to make the next right decision.

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Why market research is so important, how to do it well and how it can guide you to create business goals.

Hi Incredible Eentrepreneurs! I am Olga the founder of a holistic skincare brand Nat-Zen.com business consultant at Soul-Led Ecommerce https://www.souledcommerce.com/ of &amp; mom of 2 boys, 4 and 2 years old.
My mission is to help e-commerce mums to increase their sales fast &amp; gain time freedom with proven systems and expertise so they can enjoy life being present.
NatZen brand journey began in 2018 when I started researching the impact plastic has on our planet. I learned about formulating plastic-free soaps, shampoos, and conditioners for myself, my family &amp; friends. The resulting feedback was so positive, it speared me into action to study herbalism and skincare formulation. This in turn led me to pursue my passion for botanical skincare. On becoming a first-time Mum with no spare time for myself, I completely abandoned my skin and well-being. The stress had taken its toll on my well-being and the way my skin looked. It led me to create a skincare line that helps rejuvenate, restore &amp; heal stressed problematic, and dull skin. NatZen inspired me to motivate more women in similar positions to take better care of themselves by embracing wellness rituals, balance &amp; a positive mindset in their daily lives. NatZen also fueled my soul-driven mission to help mums in business because I know how stressful and overwhelming it can feel. All NatZen products are formulated with a holistic approach in mind for skin care and hair care. This method involves treating the whole body using only natural and organic products to heal and nourish skin &amp; hair. NatZen in full is ‘Naturally Zen’ and as the name implies; the end goal is to create products that bring a sense of serenity, enjoyment, and relaxation. I am passionate about producing holistic skincare products that are gentle on the skin and our environment simultaneously. In 2018 I had no eCommerce industry experience or business background. I worked hard to grow this business from the ground up all by myself. It all started with the Etsy Store, Local Markets, and friends&apos; recommendations and progressed to a luxury Natural Skincare Brand that is an example to others.  As a self-taught entrepreneur, I wear many hats and have learned so much since beginning this journey. All in all, I&apos;m just a Mother who had a dream and decided to go for it! I made a plan, put my plan into action, and little by little how NatZen started and evolved. I believe that entrepreneur mums are true superheroes, they are passionate, multi-talented, and have a burning desire to have a soul-driven purpose. I created a transformational Mums in Ecomm program as a soul-driven mission to help mums with e-commerce businesses to implement systems, mindset, and strategies that will help them to double and triple their sales and finally move from side hustle to their dream soul-led business. I was inspired to build this particular program to support and coach women to achieve their maximum potential in their entrepreneurial journey. &quot;We have all been there...it&apos;s a feeling of mother&apos;s guilt and anxiety mixed with sadness when it&apos;s again 6:30 pm and I am running late to collect my children in the creche, I have been in meetings all day, skipped my lunch and had another meeting that ran overtime. All I want is to spend more quality time with my kids because they grow so fast, but I am unable to do that because I have to work for someone 40+ hours a week. This is why I am here... My deep soul-driven purpose is to make you stop feeling this guilt and spend quality time with your children while you still have the time to build your dream business.&quot; My mission is to help driven mums that have started their e-commerce business implement proven strategies that bring sales, get out of their comfort zone, find their unique strengths, change limiting beliefs, and develop the plan so they can work less, double their income &amp; enjoy family life more.

CEO and Founder

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I&apos;m the CMO at Enterprise Nation and I have over a decade of experience working in marketing and across the small business space.&nbsp;
I am based in Brighton, West Sussex and I thoroughly enjoy investing my time in developing my marketing and community-building skills to support UK entrepreneurs.&nbsp;
I have experience across social media, digital marketing, content production, PPC and partnership building.
My previous roles have included:
<ul>
<li>Head of Marketing at Escape The City</li>
<li>Head of Partnerships at Moneypenny</li>
<li>Head of Marketing and Communications at StartUp Britain</li>
<li>Establishing myself as a freelance marketing consultant</li>
<li>Working pro-bono for ambitious start-ups</li>
</ul>

Chief Marketing Officer

Marketing for small businesses

Whether you're starting or scaling, finding effective marketing strategies is critical. Join this group to connect with like-minded small business owners to share and discuss marketing tips.

I’ve been helping people become happier, more productive writers since I trained to teach writing during my PhD at the University of California at Davis in 2001 (though really I started more than a decade before that -read on!). Since 2018, I’ve been helping business owners just like you learn how easy writing can be when we let it be ­– I love that moment when a client realises she has something worth saying and the ability to put it into words!
Over the years I’ve realised that most of us were taught how to make writing hard. Why? Because our teachers were expected to teach us to write for exams. Now, most of what I do is help my clients unlearn all of that so they can take the pressure off of writing and enjoy getting their message out to those who need to hear it – your future readers need your blogs and books.

When I was 16 my English teacher told me I’d never learn to write well and shouldn’t pursue a degree in the arts or humanities at uni (I didn’t listen – my degrees are in music and English). I realise now that he had very fixed, and I’d still argue erroneous, ideas about grammar. Because I didn’t share them, he didn’t give me good marks. Luckily, I wasn’t the kind of teen who took such pronouncements from my teachers to heart. Some of my friends did, and it still hurts to think about how his cruel remarks contributed to silencing them.
Now, I thank him for helping me be a better teacher and coach by showing me that my instinctive supportive approach gets better results than criticism.
Growing up, I was always teaching someone something – mostly helping friends with homework, but also more elaborate undertakings. For example, I was the eldest grandchild and when I was about 10, I took my sister and cousin to the library to get books for their summer research project. This wasn’t something assigned by the school, I&apos;d just decided we should all choose a topic and write a report by the end of the summer. In a way, they were my first coaching clients!
Now, in my business, I get to spend all day playing with ideas and words with my clients so they can get their message out to the people who need to hear it. If you’re ready to make writing easy, <a href=&apos;https://tidycal.com/jennifer5/lets-talk-about-writing&apos; target=&apos;_self&apos;>book a chat today</a>!

Writing coach

Entrepreneurs Blogging Club

This membership is designed to give you the tools, support, and accountability you need to make blogging an efficient and effective tool in your business. Current price: £35/month (if you join now, that will never go up); from January 2024 the price will increase to £75/month

Once a month I&apos;ll host a workshop to help you with your blog. You&apos;ll also have access to regular (at least twice a week) cowriting sessions, a growing resource library, and asynchronous coaching in a dedicated Wh

I am the Queen of Reinvention, certified in Human Design and Emotional Intelligence. I’m also a long-time student of Abraham Hicks (The Law of Attraction). Entrepreneurs hire me because secretly, they know they’re capable of so much more, but either they don’t know what’s stopping them from taking the next move or they do and they’re ignoring their intuition. Is this YOU? That’s totally normal. That’s where all my clients begin. I like to ask challenging questions, so let’s start. Do you value yourself? Do you fantasise about a different or much better life when you have space and time for yourself? I’ve been here myself Friends and colleagues would say to me - you’re so successful, how do you do it? But I didn’t feel successful. I had nothing other than my work. I’d worked globally in the boardrooms of several blue-chip companies, as an Executive Coach and team-building expert. I was highly trained and knew I was talented. Twenty years ago I was using some pretty advanced energy and play techniques which got great results. I helped grown men in grey suits get out of their heads and into their gut and their intuition. I had great fun at work. Away from that environment, I had a secret life going on in my head which meant I was desperately trying to find someone to love me. In 2013 I began dating my husband, John. We dated way back in 1983 and somehow 30 years later, John discovered me online. That&apos;s a story for another time. I found John and the Law of Attraction at the same time. Neither of us was in a good place, but we made a promise to ourselves that we were going to help each other, communicate openly and find happiness together. The Law of Attraction most definitely helped us both examine our behaviour and what we were attracting, but it wasn’t until I was introduced to Human Design that the magic happened. I began to see I wasn’t valuing my uniqueness. I began to see I was hiding and keeping myself small. I began to see the life that I’d kept secret from others WAS how I was meant to be As The Queen of Reinvention, I help women understand their uniqueness and how to make their secret life come true.

The Queen of Reinvention

Sheena Mason-White

I am the Queen of Reinvention, certified in Human Design and Emotional Intelligence. I’m also a long-time student of Abraham Hicks (The Law of Attraction). Entrepreneurs hire me because secretly, they know they’re capable of so much more, but either they don’t know what’s stopping them from taking the next move or they do and they’re ignoring their intuition. Is this YOU? That’s totally normal. That’s where all my clients begin. I like to ask challenging question

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