Lunch and Learn: How to PR a service-based business

Fiona Scott
Fiona ScottScott Media

Posted: Thu 18th Aug 2022

In this webinar, journalist, media consultant, videographer and TV producer/director Fiona Scott covers the main areas that business owners typically worry about when it comes to PR.

Fiona has worked in the media for over 30 years, including roles with ITV and the BBC. If you're thinking about how you can best approach and engage with the media as a service-based business, this is the Lunch and Learn for you.

Key takeaways for this session:

  • Get insight into how journalists think

  • How to persuade the media to cover your business

  • Go away feeling inspired!


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Fiona Scott
Fiona ScottScott Media
Fiona Scott is a journalist, media consultant, videographer and tv producer/director. She has worked in the media for over 30 years including working for ITV, the BBC & Comic Relief. Some of the programmes she’s managed include multiple regional award-winning current affairs series West Eye View, political show The West This Week, antiques and collectibles shows The Bargain Hunters and Beat The Dealer. On the national stage, she’s worked on The One Show and Flog It! She’s also been a guest producer for ITV Wales and won the award for the Best Regional Television Feature in the British Asian Media Awards 2013. After setting up her media consultancy in 2008, she’s offered media advice to many including Wiltshire & Dorset Fire Rescue Service, Kream London, Systemagic, Medikas, Sinclair Pharma, Galderma, Haines Watts Swindon and Creative Nature. She’s also provided crisis management advice to organisations, politicians and companies facing difficulty in their sectors. Today as her business is growing she works with associate writers and media professionals offering a range of different ways to tell stories and share news, which can be tailored to budget and need. All of her associates act under her guidance and direction. She also provides online digital PR training through courses and her popular power hours – more information can be found here - https://scott-media.mykajabi.com/pr-power-hour

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