Posted: Thu 6th May 2021
During the pandemic, we have seen a huge increase in digital adoption and interaction. Consumers are more confident than ever at making key decisions and online purchases on any device or platform. There is now a level of expectation to be able to do so. Businesses need to be in the right place across the multiple touchpoints to engage new customers and new opportunities. But which ones do you need to be on and which ones will work for your business? In this webinar recording, Kathryn McMann explained:
Why businesses need to create multiple touchpoints to engage potential customers
What ZMOT (zero moment of truth) is and how it's relevant
Key tips to creating your own multi -touch-point roadmap
Tools that can help you save time across multiple touch-points
Kathryn is a digital marketing veteran, consultant and trainer. She's the CEO of Kathryn McMann Consultancy, a digital marketing agency, and Think King, bite-size digital training courses.