Lunch and Learn: Reach customers across multiple touchpoints

Kathryn McMann
Kathryn McMannCEO of KMC & Think King. Digital communications Consultant and trainer.Kathryn McMann Consultancy Ltd

Posted: Thu 6th May 2021

Watch back: Reach customers across multiple touchpoints

During the pandemic, we have seen a huge increase in digital adoption and interaction. Consumers are more confident than ever at making key decisions and online purchases on any device or platform. There is now a level of expectation to be able to do so. Businesses need to be in the right place across the multiple touchpoints to engage new customers and new opportunities. But which ones do you need to be on and which ones will work for your business? In this webinar recording, Kathryn McMann explained:

  • Why businesses need to create multiple touchpoints to engage potential customers

  • What ZMOT (zero moment of truth) is and how it's relevant

  • Key tips to creating your own multi -touch-point roadmap

  • Tools that can help you save time across multiple touch-points

Kathryn is a digital marketing veteran, consultant and trainer. She's the CEO of Kathryn McMann Consultancy, a digital marketing agency, and Think King, bite-size digital training courses.

Kathryn McMann
Kathryn McMannCEO of KMC & Think King. Digital communications Consultant and trainer.Kathryn McMann Consultancy Ltd
Hello EN members. I'm a digital marketer, digital communications specialist, consultant and trainer. I'm the CEO of Kathryn McMann Consultancy, a digital agency and digital consultancy; and CEO of the sister brand Think King, tons of bite-size digital marketing training. I have 18+ years experience working at the forefront of marketing, digital and social, helping companies to innovate and streamline actions, have a clear direction, increase profitability and get ahead of their competitors. I know what does and doesn't work and provide my clients with the tools to create that supernova campaign where they can connect with their audience and customers strategically. I work directly with clients to transform their campaign into a success- with no hidden fees, jumbled jargon or skyrocket prices. Our simplified approach offers a high-quality integrated marketing solution that allows them to meet their business goals and performance metrics effectively. My extensive experience spans across a wide range of industries such as e-Commerce, the public sector, high-end leisure, finance, creative and cultural industries, to the publishing and healthcare sector where I have implemented a range of successful campaigns.  I am a Freeman of the City of Glasgow alongside the likes of Nelson Mandela and Billy Connolly. I was also awarded an honorary Colonel of Kentucky (alongside the likes of Colonel Stephen Fry) for my charitable and entrepreneurial endeavours in the creative and cultural Industry. I have also recently become an Enterprise Advisor for East Surrey College and John Ruskin College through   Coast2Capital. 

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