In this webinar, marketing expert Victoria Prince explains how to reduce the time, money and energy you spend on marketing for your small business.

Lunch and Learn: Target audience and customer touchpoints

Webinar

In this Lunch and Learn, marketing expert 

demonstrates how to cut down the amount of time, money and energy you spend on marketing for your business and how you can win customers.

Victoria is a multi-award-winning businesswoman and entrepreneur who took her healthy snacking business from Kickstarter to Selfridges in less than a year. 

Connect with Victoria on Enterprise Nation now

Lunch and Learn: Find your target audience and customer touchpoints

How to cut down the amount of time, money and energy you spend on marketing for your business.

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&quot;I believe the best way to be the change we want to see in the world, is to create it through meaningful ventures.&quot;

Brand-First Venture Builder

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123 Internet Group are a full service digital marketing agency with over 15 years of industry experience with a head office based in Milton Keynes. We continue to provide award-winning services to more than 600 clients, locally, nationally and internationally. We also work closely with charities and not-for-profit organisations and are proud Chamber of Commerce Platinum members in both Milton Keynes and Northampton.

COVID-19 Marketing Support

Learn how others have positioned their businesses and product/services during the COVID-19 pandemic. What have they learnt, what did they do to help their business and what were the positive results.

I’ve worked in marketing for over 20 years, and I love it! No two days are the same and it’s this variety that makes marketing so special for me.
The last company I worked for, Constant Contact, gave me the opportunity to work with 100s of small businesses across the UK. It was the best nearly four years I’ve had in a job! The business owners I met were (and still are) incredible. You could say I was bitten by the small business bug.
In 2016, I was made redundant. I knew I still wanted to work with micro businesses, so when my husband said I should start my own business, I didn’t need a huge amount of convincing. After all, I loved sharing email marketing tips with small business owners, and this way, I could do it all the time. How could I not love that?
Something that has made running my business easier is tech. And not just for marketing. I’m a big advocate for using technology to streamline what I do. Given I’m the only person in my business, anything that makes my life easier is a win in my books. Here’s some of the tech that powers my business:
<ul>
<li>Accounting – I use an online tool that helps me keep track of what I’m spending, generate invoices (and automate sending them), as well as doing my expenses.</li>
<li>Payments – clients that pay me a set amount each month do so by direct debit. I use GoCardless to help me do this. I also use Stripe to help those who want to pay by credit card. It all gets automatically reconciled in my accounting app!</li>
<li>Design – I’m a BIG fan of Canva. I’ve been using it almost as long as I’ve been running my business. Anything is possible in Canva for those of us not blessed with design skills!</li>
<li>Industry knowledge – I have Google Alerts set up so I can keep up with trends in email marketing and the small business world. I also get alerts if I or my business are mentioned anywhere online.</li>
<li>Email marketing – where would I be without it? I use <a href=&apos;https://www.constantcontact.com/partner-offer?pn=marketingbyminal&intent=try&plantype=better&apos; target=&apos;_self&apos;>Constant Contact</a> for sending all my emails – my regular newsletter as well as my automations. It has a bunch of other digital tools too.</li>
<li>AI – OMG, how much time am I saving using AI? Around 4-5 hours a WEEK! That’s right, it’s a massive game-changer. I use ChatGPT.</li>
<li>My mobile – mustn’t forget this! I’m never without it. It helps me run my business when I’m not at my desk.</li>
</ul>
Now, if you struggle with getting your email marketing done, I’d love to hear from you. You didn’t start your business to become an email marketing expert. You do what you do because you love it. I want to help you figure out the email marketing stuff so that you can make money! It’s as simple as that. When you succeed, so do I. Plus, I get a warm glow knowing I helped you. Get in touch and tell me about your email marketing struggles!

The Croissant Email Marketing Package

Step up your email game with ‘The Croissant’. This package offers consistent, monthly emails with a punch. 

You provide the content, and I’ll bring it to life with optimised images, compelling edits, and performance reports. It’s the perfect blend of simplicity and sophistication for your growing business. 

What it includes:

1 email per month.
You provide the content (I can write it for you with some guidance).
I’ll create all images and optimise them.
I’ll do 2 rounds of edits to make sure i

Are you keen to see your cutting-edge tech ideas come to life? You&apos;re in the right place!
Hey there! I’m Mardien, the Founder of Today Consultancy Ltd.
I founded this consultancy because I noticed something troubling: many businesses struggle to bring their digital and data products to market successfully. They often lack the specific expertise or resources needed, and hiring full-time isn&apos;t always the solution.
That’s where Today Consultancy Ltd steps in. 
With nearly two decades in market research and over 12 years specializing in digital solutions, apps, and data products, I&apos;ve learned how to turn ideas into reality. My dedication to industry standards is evident in my contributions to initiatives like the Market Research Society’s Data Quality program.
At Today Consultancy Ltd, we&apos;re here to help your business thrive in the digital world.
We specialise in guiding businesses through the process of building commercially successful digital and data products. 
From validating your idea to crafting top-notch digital solutions, we&apos;ve got you covered.
Whether it&apos;s apps, dashboards, bots, or anything in between, we have the skills and experience to bring your vision to life.
And that’s not all! 
We&apos;ll even handle tasks like designing your website and managing your SEO, ensuring your new digital venture gets the attention it deserves.
Don&apos;t let your ideas gather dust. We are here to help you turn them into reality.
Imagine a future where your company’s digital products aren’t just surviving, but thriving.
Did you know that a staggering 95% of new digital products launched each year fail? Why?
Because they lack a clear strategy and direction. To avoid becoming part of that statistic, you need:
- A solid product strategy aligned with your company&apos;s goals.
- A roadmap that incorporates feedback from your team and customers.
- A digital product that keeps customers coming back for more.
- A plan to create an environment where your product can grow.
- A strategy to maximize your assets, whether it&apos;s data or technology tools, for increased efficiency and revenue.
Stop worrying about the direction of your product. Let us guide you from idea to revenue.
Let’s work together to bring your innovative ideas to life, starting Today.

Founder and Lead Consultant

Mardien Drew

Are you keen to see your cutting-edge tech ideas come to life? You&apos;re in the right place!
Hey there! I’m Mardien, the Founder of Today Consultancy Ltd.
I founded this consultancy because I noticed something troubling: many businesses struggle to bring their digital and data products to market successfully. They often lack the specific expertise or resources needed, and hiring full-time isn&apos;t always the solution.
<

Lunch and Learn: Find your target audience and customer touchpoints

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