Lunch and Learn: How to think like a challenger brand

Watch back: How to think like a challenger brand

As many of us now know, challenger brands and start-ups are a force to be reckoned with in an age where community reigns supreme and customers value brands that go against the status quo.

Challengers may be small, but they're mighty. Successful ones can actually transform entire industries. This webinar recording dissects what makes a challenger brand and how to adopt challenger thinking into your branding and campaigns.

Kelly Mackenzie is the founder of White Bear where she helps businesses create beautiful branding with attitude and effective results.