Top summer marketing tips from five Enterprise Nation advisers

Starting and running your own business is both tough and rewarding in equal measure.

Fortunately, Enterprise Nation’s ever-growing community of small business advisers brings the expertise and experience to the table necessary for succeeding.

If you're looking for some summer entrepreneurial inspiration, here are five of Enterprise Nation’s very best advisers and mentors sharing their thoughts and top tips.

1. Anne Beth Jordan

With over 30 years of experience in the fashion industry, Anne Beth has provided support for hundreds of businesses in the sector and has become one of the most popular and active advisers on the Enterprise Nation platform.

If you could tell yourself one thing when you started in business, what would it be?

Keep faith with yourself; remember who you are, why you’re special and the benefits of what you offer.

Your top summer marketing tip

Stand out from the crowd – plan, strategise, keep it sweet and simple and make your offer fun and engaging.

Connect with Anne Beth on Enterprise Nation

Watch this webinar to learn how to set and accomplish your company goals, culture and vision:

2. Karen Riddick

Karen is an e-commerce adviser who has provided training to giants, such as Amazon, Etsy, eBay and Wayfair, as well as many hundreds of small businesses.

If you could tell yourself one thing when you started in business, what would it be?

Most of the things you think you can’t do, you’ll end up doing and doing it well!

Your top summer marketing tip

Business owners often struggle to take time out for holidays themselves! If that is the case, then at least take advantage of other people’s holiday time.

Summer may be quieter, so it’s a great time to catch up with admin and plan for new projects. Get a head start on opportunities which may arise while your competitors are sunning themselves!

Connect with Karen on Enterprise Nation

Watch this webinar to discover the advantages of using current e-commerce platforms:

3. Mark Kiteley

As a qualified non-executive director, senior business leader and strategic planning specialist, Mark is an expert in challenging and developing cross-functional business strategies to help SMEs grow.

If you could tell yourself one thing when you started in business, what would it be?

Keep a very close eye on the money.

Your top summer marketing tip

If you have a small number of staff members, ensure that each key function they perform is covered while much-earned holidays are taken so that your business continues to operate at the same level of service.

Connect with Mark on Enterprise Nation

4. Jane Griffin

Public relations consultant Jane helps entrepreneurs use targeted and focused PR campaigns to fulfil their businesses' potential.

If you could tell yourself one thing when you started in business, what would it be?

It will all be fine!

Your top summer marketing tip

Make use of any quiet time to work on your PR strategy for the year ahead. Think about the goals you want to achieve and why, whether that’s to raise your profile or to win new business or investment.

Work backwards as to how you could achieve that goal through PR and consider the media outlets that could help you make that happen. What could you tell them that they might be interested in?

Connect with Jane on Enterprise Nation

Watch this webinar to discover top tips for developing a basic PR strategy for your tech start-up:

 5. Angela Simmonds

Angela is a seasoned business adviser, specialising in food manufacturing and regulatory compliance with a focus on supporting entrepreneurs and start-ups in the industry.

If you could tell yourself one thing when you started in business, what would it be?

Embrace failure as a learning opportunity. By being open to failure and using it as a chance to grow and improve, you can adapt your business strategies and ultimately achieve your goals.

Your top summer marketing tip

Utilise social media platforms to engage with your audience. With people being more active on social media during the summer months, it's a great opportunity to showcase your products or services and connect with potential customers.

Create engaging content, run promotions and contests and consider collaborating with influencers or local events to increase brand visibility. By leveraging social media effectively, you can reach a larger audience and boost your business during the summer season.

Connect with Angela on Enterprise Nation

Feel inspired? Sign up to become an Enterprise Nation member today and make use of the wealth of learning resources across the platform.