Top tips from five Enterprise Nation advisers
Posted: Fri 9th Jun 2023
Starting and running your own business is both tough and rewarding in equal measure.
Fortunately, Enterprise Nation’s ever-growing community of small business advisers brings the expertise and experience to the table necessary for succeeding.
If you're looking for some summer entrepreneurial inspiration, here are five of Enterprise Nation’s very best advisers and mentors sharing their thoughts and top tips.
1. Anne Beth Jordan
With over 30 years of experience in the fashion industry, Anne Beth has provided support for many hundreds of businesses in the sector and has become one of the most popular and active advisers on the Enterprise Nation platform.
If you could tell yourself one thing when you started out in business, what would it be?
“Keep faith with yourself; remember who you are, why you’re special, and the benefits of what you offer.”
Your top summer marketing tip
“Stand out from the crowd – plan, strategise, keep it sweet and simple, and make your offer fun and engaging.”
Connect with Anne Beth on Enterprise Nation
2. Karen Riddick
Karen is an e-commerce adviser who has provided training to giants such as Amazon, Etsy, eBay, and Wayfair, as well as many hundreds of small businesses.
If you could tell yourself one thing when you started out in business, what would it be?
“Most of the things you think you can’t do, you’ll end up doing, and doing it well!”
Your top summer marketing tip
“Business owners often struggle to take time out for holidays themselves! If that is the case, then at least take advantage of other people’s holiday time.
“Summer may be quieter, so it’s a great time to catch up with admin and plan ahead for new projects. Get a head start on opportunities which may arise while your competitors are sunning themselves!”
Connect with Karen on Enterprise Nation
3. Mark Kiteley
As a qualified non-executive director, senior business leader and strategic planning specialist, Mark is an expert in challenging and developing cross-functional business strategies to help SMEs grow.
If you could tell yourself one thing when you started out in business, what would it be?
“Keep a very close eye on the money.”
Your top summer marketing tip
“If you have a small number of staff members, ensure that each key function they perform is covered while much-earned holidays are taken so that your business continues to operate at the same level of service.”
Connect with Mark on Enterprise Nation
4. Jane Griffin
Public relations consultant Jane helps entrepreneurs use targeted and focused PR campaigns to fulfil their businesses' potential.
If you could tell yourself one thing when you started out in business, what would it be?
“It will all be fine!”
Your top summer marketing tip
“Make use of any quiet time to work on your PR strategy for the year ahead. Think about the goals you want to achieve and why, whether that’s to raise your profile or to win new business or investment.
“Work backwards as to how you could achieve that goal through PR and consider the media outlets that could help you make that happen. What could you tell them that they might be interested in?”
Connect with Jane on Enterprise Nation
5. David Tan
David is an entrepreneur-turned-adviser who loves nothing more than helping fellow business owners in the world of food.
If you could tell yourself one thing when you started out in business, what would it be?
“People are your greatest asset. Make sure you’re bringing the right people into a project; they can make it thrive.”
Your top summer marketing tip
“Summer is the best time to plan and execute exciting events!”
Connect with David on Enterprise Nation
Feel inspired? Sign up to become an Enterprise Nation member today and make use of the wealth of learning resources across the platform.
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