Posted: Thu 3rd Mar 2022
As an adviser on Enterprise Nation, you get access to all of the features of our standard membership - plus much more. Let's take a closer look at the key benefits of your adviser membership - and how you can use them to reach new audiences and generate leads.
Create a public profile and promote your business services
Unless you are very well known and connected, clients won’t be necessarily be banging down your door to work with you. It’s up to you to find potential clients and communicate how you can help them and, crucially, convince them to pay for your services.
You should therefore consider your Enterprise Nation profile to be a virtual shop window; a chance to create a great first impression and attract potential clients. Not only will your profile appear in search results on Enterprise Nation, but as it’s a public profile you’ll be discoverable via search engines too – so it’s a valuable marketing tool for you and your business.
Just like any other marketing tool, you should tailor your profile to meet the needs and interests of your target market. And from here, small business owners can connect with you, book discovery calls and request quotes through our secure online messaging system.
It’s important for prospective clients to get to know you as well as your business (people connect with people afterall), so you can further personalise your page with a picture, a bio, your location, and links to all your social channels.
Most importantly though, be sure to upload a portfolio of business services. This is where you really get to showcase your full range of expertise – just like on your own website. There’s no limit to how many services you can add; the more you add, the greater your visibility across the site. Your services also appear in the Enterprise Nation marketplace, where members search for their perfect adviser match. Make sure that's you! Take a moment to refresh your services.
Speak at events
Guest speaking can position you as an expert within your field, give you access to a targeted audience, and set you and your company apart from the competition. It's one of the biggest perks of an Enterprise Nation adviser membership.
From flagship events to daily webinars, we host hundreds of events every year, and we’re always looking for experts to share their knowledge. And as an adviser member you’ll always get first dibs on those speaker opportunities. It’s one of the best ways to generate leads, and you’ll often find a queue of small business owners wanting to speak to you afterwards.
And if you host one of our daily Lunch and Learn webinars, you can even suggest your own topic! From digital marketing to finance, these bite-size events cover all areas of starting and growing a business and regularly attract hundreds of attendees – with thousands more watching back on-demand. Send us your Lunch and Learn suggestions today.
If you want to be the first to hear about upcoming speaker opportunities, join the adviser group, and check your adviser newsletter each week.
Another amazing perk of being an adviser on Enterprise Nation is the ability to write blog posts for a huge audience of eager small business owners. It’s a fantastic way to get noticed by precisely the people who matter: prospective clients. And the benefits go beyond boosted visibility - by confidently writing about your area of expertise, you'll very publicly position yourself as a thought leader in your industry or discipline.
There are no hard and fast rules when it comes to writing content either. We love anything that teaches our members how to do something, inspires them to think about something entirely new, solves one of their most pressing problems, helps them come across as more professional… the list goes on.
We'll endeavour to share posts across our social channels, and in our weekly newsletters. They'll also appear in search results across the Enterprise Nation platform. And of course, we’ll link back to that all-important profile – where small businesses can connect with you to discuss your services in more detail.
We know that our members respond to different styles of learning so, use your self-serve content upload tool to submit blog posts, podcasts, webinars and e-Books.
Analyse your small business insights
Drawing on the data collected from thousands of members and visitors to our website, we understand exactly what areas of support small businesses are looking for, and when they're looking for it. We know the key questions that they’re asking, what challenges they’re facing, how they’re responding to economic changes, and what their top priorities are.
We share these insights with you every month via your adviser newsletter, along with suggestions on how you can support the small business community. Use this information to shape what services you're offering.
Become a Local Leader
Through our Small Business Meet-up campaign, Enterprise Nation is on a mission to cure the loneliness often associated with entrepreneurship. Local meet-ups offer a relaxed, informal environment for small business owners to connect with fellow entrepreneurs in their area. They provide a ready-made support network and an opportunity to collaborate, share ideas, discuss challenges and hold one another accountable. And they wouldn’t exist without our network of 'Local Leaders' who each have a commitment to their community and are passionate about supporting small businesses in their regions.
Would you like to host a supportive peer group in your area? We’re on the hunt for more Local Leaders – and there’s no better way for you to position yourself as a small business champion. We’ll be offering these opportunities to our adviser members throughout the year, so keep your eyes peeled.
Groups are a great way for members to expand their network and connect with people who share their interests. They allow members to share knowledge and experiences, tackle challenges and discover opportunities.
As an adviser on Enterprise Nation you can not only join groups, but you can create and manage them too. As the host of a group you’re the first face that members see when they join, yet again positioning yourself as a thought leader and an expert in your field. You’ll also be notified when someone asks a question, meaning you can offer your guidance and support – and promote your services – to those in need of your expertise.
Advertise your own events and workshops
As a freelancer or business consultant you’ll likely want to explore different ways of generating revenue. Hosting events or running workshops can be a great way of doing this. Not only can you earn money from the events themselves, but you’ll often find them to be a great way to build new relationships – and to win more clients. But how do you get people to attend?
Thousands of small business owners search Enterprise Nation for small business events every week, looking for affordable ways to develop their skills and make new connections. Don't forget, as an adviser you can upload your events onto Enterprise Nation – and we’ll promote them on your behalf.
Not yet an adviser member? You can join here or upgrade via your dashboard.