Did you know that some numbers are considered unlucky in China and should not be used by businesses? Others however are lucky and could actually help your ...

Enterprise Nation TV: The importance of numbers in Chinese business culture

Video

Did you know that some numbers are considered unlucky in China and should not be used by businesses? Others however are lucky and could actually help your sales.

, Fanny GobÃ©, co-founder of children's clothing brand 

, based near Shanghai, explains how understanding the Chinese population's fascination with numbers can help UK small businesses looking to trade in the country.

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&lt;p&gt;I started my career in journalism and was lucky that the content marketing revolution meant my particular skills - storytelling, audience engagement, creative idea generation&amp;nbsp;and so on - were soon in demand in the business world.&lt;/p&gt;

&lt;p&gt;From drawing out the heart of a brand&amp;#39;s message to creating powerful headlines and calls to action that drive... well, action... I help businesses stand back and ask the question, &amp;quot;So what?&amp;quot; It&amp;#39;s what separates indulgent copy from copy that hits the mark with target customers / clients and actually achieves a business goal.&lt;/p&gt;

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Director

Website Copywriting

Your website is your online representative. Every word, sentence and paragraph combines to create a lasting impression of your business. And that’s not all it has to achieve. As well as creating compelling copy to drive your brand message and objectives, we’ll also think about:
● Accessible copy layout - including subheads, bullets and pull quotes to maximise scannability on the page.
● Search engine optimisation (SEO) - working with you or your web team to include your chosen key words and phra

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I've been living in a world of strategic creativity for over 23 years (so far) and have worked both client-side and agency-side, as well as operated a successful agency myself, which means over the last couple of decades, I have been at the table having strategic conversations with 1000's of businesses and leaders, helping them apply creativity so they might grow themselves and their organisations.

Today the 'day job' is heading up the UK chapter of The Spill Teem®, a global
Design Consultancy who work with organizations worldwide to help shift their thinking culture.

The Spill Teem® have an extensive background in service, product, communication and behavioural design and collectively carry 30+ years of human-centred Design experience, business strategy, and cultural change work.

My work also regularly involves delivering keynotes at events, speaking to teams, at leadership groups, masterminds and retreats. I also deliver lectures, seminars and provide training when required on the topic of brand, strategy, storytelling and human-centred design.

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Let me introduce myself.

I've been living in a world of strategic creativity for over 23 years (so far) and have worked both client-side and agency-side, as well as operated a successful agency myself, which means over the last couple of decades, I have been at the table having strategic conversations with 1000's of businesses and leaders, helping them apply creativity so they might grow themselves and their organisations.

Today the 'day job' is heading up th

Enterprise Nation TV: The importance of numbers in Chinese business culture

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