Posted: Sat 17th Sep 2011
This week, I've been interviewing successful applicants to Fund101 and they have two things in common (apart from all being women - come on, chaps!): they've used their Facebook page to drum up votes and they've each come up with a winning idea to push them over their target:
Candy Scott of My First Dance emailed everyone in her address book and sent the information to friends who work for large businesses, encouraging them to pass it on.
Kay Welsh of Invitation Only printed a leaflet with voting instructions and took it to a wedding fair and a house party where she was showing her wares.
Michelle Dady of Jelly Button Jewellery dipped into her box of samples and test pieces and sent one free to people who voted, along with a thank you note.
A bit of lateral thinking and marketing nous - and maybe a touch of chutzpah - can make the difference, I reckon.
A fair few visitors to Enterprise Nation will be browsing through the list of profiles. What they see is your image, your business name, the amount you've asked for, the number of votes you have and the first few words of your application. Want to get someone to click on you? Use these few words to your advantage. I think you need to attract attention in some way. You might, for example, tell people right up front who you are and what you want the money for. If I were applying (I'm not - that would be bad form!), I'd say something like: Simon Wicks Seeking: Â£347 Votes: 1 (I voted for myself, obviously) "I'm a freelance small-business writer and I need a new laptop!" Then I might carry on with: "My current one is old, achingly slow and it just can't cope with the demands of helping the UK's small businesses get bigger and better." It's just a thought, but there might be something in it"¦
Emma's speaking at the Hello Etsy summit in Berlin this weekend, so we'll be hearing about her German adventure next week. Then it's from Berlin to Brighton for Our Dear Leader as the Start Up Britain Bus Tour resumes on Monday. San's beavering away behind the scenes on more site Enterprise Nation development and I'll be keeping the blog posts and Fund101 profiles coming. Keep reading - we've got stacks going on. Simon