Your online masterclass hosts for this week: Market research experts

Every Tuesday at 12.30pm you can watch an online business masterclass delivered by one of our Adviser members.

This week, Dale Milliken and Matthew Ovington hosts: A small business owner's guide to market research

Masterclasses are available at a cost of only £10 each. To register for this week's event at 12.30pm on 24 January, go here.

Don't forget that members can watch every weekly masterclass for free! To register, log in to your Enterprise Nation account and go to the events page where the discount will be automatically applied.

If you're not yet a member, free masterclasses are just one of many benefits. Join now from only £4 a month!

**Company name: ** ResearchConnections

Twitter: @ResearchHello

Company founded: 2016

What is your favourite business book and why?

How Cool Brands Stay Hot. As researchers it provides insights into the consumer psychology and behaviour of next gen consumers. It reveals how they think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant, appealing brand.

Who is your business hero and why?

Richard Branson, for obvious reasons!

Describe your business in a tweet.

Research Made Simple with RC. Know the #Market & #Listen to #Consumers. @ResearchHello is Here to Help Make You to #Succeed.

What has been your biggest challenge?

Creating a successful operating business 5-9pm while working our day jobs. We have had to ensure we manage our diaries effectively to ensure we perform to the best of our abilities in both. It's been challenging but really exciting too.

What has been your greatest success?

Working with different clients to help them on their journeys to success. Seeing them use and apply our research findings to their strategy, then watching their businesses go from strength to strength. It's exciting! We work so closely with our clients, we become more than research partners but more as trusted friends.

What piece of advice do you wish you had known when starting out?

Some people are nice and some people are not. Matthew came up with this when we experienced those negative people along our journey. Those who let us down and those who had nothing constructive or helpful to say. To the risk, enjoy the rollercoaster but never lose faith. The enthusiasm you have for what you do will be why other buy into your business.

Why do you consider long-term strategic advice important to business success?

As long term strategies are designed to ensure businesses grow, any advice which can be used to support growth is essential.

If you had a superpower what would it be and why?

Teleportation! In London that means no more busy commutes, Tube delays or strikes. In the bigger picture, we could go global in the blink of an eye! No more dead time on a plane; it would 9am in London, 10am in New York!

How has Enterprise Nation helped your business?

As one of the biggest communities of entrepreneurs, it has given us not only credibility but also visibility; allowing us to work with some of the UK's most ambitious start-ups.

Dale and Matthew's masterclass, a small business owner's guide to market research, is at 12.30pm on 24 January. To register for the masterclass go here or log in to your membership account and go to the events page to join in for free.

If you're an Adviser member and you'd like to host a Masterclass, apply here.