Every Tuesday at 12.30pm you can watch an online business masterclass delivered by one of our Adviser Classic members.

Member stories

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

Your Online Masterclass host for this week: Employee share ownership expert

This week tax adviser Emma Wise will host: 

Masterclasses are now available to everyone at a cost of only Â£10 each. To register for this week's event at 12.30pm on 12 July, 

Don't forget that Classic members can watch every weekly masterclass for free! To register, log into your Enterprise Nation account and go to 

 where the discount will be automatically applied.

If you're not yet a Classic member, free masterclasses are just one of many benefits. 

Emma Wise

What is your favourite business book and why?

 by Jack Stack. It's great on getting the most out of your people and outlines a methodology that makes intuitive sense to me. And Frederic Laloux's 

 Completely inspiring; it should be mandatory reading.

I was fortunate to have an amazing mentor during my early career at KPMG. She taught me that business is all about relationships. She's now an MBE and was Asian Business Woman of the year so she was definitely onto something!

Helping business owners structure company ownership to support the achievement of commercial objectives #employeeownership #shareschemes

Being a working mum, undoubtedly, and the juggling and prioritising it requires on a daily basis. I've been lucky enough to have hugely supportive employers so I can't imagine how difficult it is for those who are not so blessed in that regard.

The relationships I've formed. The absolute best bit of my job is that I get to work with inspiring business owners on a daily basis. And I've helped businesses who have got into difficulty with their EIS status to retain reliefs for investors, which can be business critical.

What piece of advice do you wish you had known when starting out?

It's an oldie, but employing people who are better than you really pays off.

Why do you consider long-term strategic advice important to business success?

I wouldn't set out on a long journey without my trusted SatNav; I'd get stuck in traffic, horribly lost in city centres and arrive frazzled and late. And it's the same on a business journey. Except replace the trusted SatNav with a trusted adviser.

If you had a superpower what would it be and why?

I'd make time stand still so I could fit in 101 extra things each day

, is at 12.30pm on 12 July. To register for the Masterclass 

 or log into your Classic membership account and go to the events page to join in for free.

If you're an Adviser Classic member and you'd like to host a Masterclass, 

&lt;p&gt;Hi, I'm Ceylan (call me&amp;nbsp;"J"). I'm on a mission to empower female entrepreneurs to build and grow fulfilling businesses that help them achieve&amp;nbsp;their financial and life goals while living enjoyable lives. I do this by developing their business acumen, strategic mindsets and entrepreneurial skills.&lt;/p&gt;

&lt;p&gt;I am a strategist and marketing expert who spent 15 years resolving corporate companies’ issues. Then I decided to put my know-how at the service of SMEs and more specifically female entrepreneurs.&amp;nbsp;I like to call myself an entrepreneurship coach and business strategist.&lt;/p&gt;

&lt;p&gt;As the co-founder and CEO of Academy for Women Entrepreneurs or 'AWE' (https://academyforwomenentrepreneurs.com/) I'm building a comprehensive network of like-minded female small business owners to help them dare, lead and change - all supported our award-winning&amp;nbsp;business training, coaching and collaboration opportunities.&lt;br /&gt;
&lt;br /&gt;
Female entrepreneurs are key drivers for innovation, productivity, growth, employment and social progress. Women business owners can, and want to change the world for the better and I want to help them to bring about that change.&lt;br /&gt;
&lt;br /&gt;
So if you want to join a community of AWEsome female founders&amp;nbsp;please connect, PM me and say hi!&lt;br /&gt;
&lt;br /&gt;
Ceylan x&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

CEO, founder

Lunch and Learn: Accelerating growth as a female entrepreneur

Watch back: Accelerating growth as a female entrepreneur&nbsp;

&lt;p&gt;I am a &lt;b&gt;C&lt;/b&gt;&lt;b&gt;hartered Accountant&lt;/b&gt;, having earned a respected reputation in the field of accounting, with more than &lt;b&gt;15 years of experience&lt;/b&gt; in working with small and medium-sized enterprises.&lt;br /&gt;
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Having worked with business owners ranging from one-man start-ups to large companies requiring a different level of services, I have developed a passion for the profession and I am driven by the success of my clients.&lt;br /&gt;
&lt;br /&gt;
I have spent many years in business working at boardroom level, holding various positions before being motivated to start my own practice, Makesworth Accountants, where I have blended my technical skills in accounting and tax with my business skills derived from my time in the industry.&lt;br /&gt;
&lt;br /&gt;
I have embraced the changing times and technologies and strongly agree that accountants are moving from being number crunchers to being reliable and trusted advisors. Throughout this process, Makesworth has been able to secure various affiliations and awards.&lt;/p&gt;

&lt;p&gt;My objective is to add value to my clients’ businesses through the application of my extensive experience and knowledge in accounting, tax, HMRC investigations, business start-ups, and much more.&lt;/p&gt;

&lt;p&gt;You can expect us to provide expert solutions for your business needs no matter what business model you have. You will receive a cost-effective service and a free initial consultation.&lt;/p&gt;

Chartered Accountant

Accountancy, Taxation and Business Advisory

Accountancy, Taxation and Business Advisory Services in the UK

Creative Director

Finding and Talking to your Customers

&lt;p&gt;What will you get?&lt;/p&gt;

&lt;p&gt;You will have a wonderfully effective and easy to implement marketing playbook.&lt;/p&gt;

&lt;p&gt;What you cover&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;How to really get to know your customers; who they are, where they spend their time.&lt;/li&gt;
	&lt;li&gt;How to talk to them, and why they should care about you.&lt;/li&gt;
	&lt;li&gt;How to select the right channels to interact.&lt;/li&gt;
	&lt;li&gt;How to get them excited.&lt;/li&gt;
	&lt;li&gt;You

&lt;p&gt;I am a seasoned sales and marketing professional with over two decades of experience working in private and public sector organisations. Over the years, I've developed a passion for small businesses&lt;/p&gt;

&lt;p&gt;As the Marketing Co-ordinator for Business Enterprise Fund (BEF), I am the go to person for all things marketing. This covers everything from daily&amp;nbsp;website updates&amp;nbsp;and social media posts through to campaign planning and delivery to the production of our annual Social Impact Report.&lt;/p&gt;

&lt;p&gt;In all things, I&amp;nbsp;work closely with&amp;nbsp;a friendly, talented and experienced team of investment managers to provide flexible finance to micro businesses, small and medium (SME) businesses and social enterprises across the North.&lt;/p&gt;

Marketing Co-ordinator

Shaun Connell

&lt;p&gt;I am a seasoned sales and marketing professional with over two decades of experience working in private and public sector organisations. Over the years, I've developed a passion for small businesses&lt;/p&gt;

&lt;p&gt;As the Marketing Co-ordinator for Business Enterprise Fund (BEF), I am the go to person for all things marketing. This covers everything from daily&amp;nbsp;website updates&amp;nbsp;and social media posts through to campaign planning and delivery to the production of our 

Your Online Masterclass host for this week: Employee share ownership expert

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