Your online masterclass host for this week can help your business shine at exhibitions

Your online masterclass host for this week can help your business shine at exhibitions
Karen Green
Karen GreenFood Mentor

Posted: Tue 5th Mar 2019

Every Tuesday at 12.30pm you can watch an online business masterclass delivered by one of our adviser members.

This week, Karen Green hosts: How to shine at exhibitions.

Live masterclasses are available for free for Enterprise Nation members or £10 for non-members. Register for this week here.

If you're not yet a member, free online masterclasses and an archive of 200+ recorded masterclasses are just one of many benefits. Join now for only £10 a month.

Describe your business in a tweet.

Enabling food SMEs to achieve profitable growth through mentoring and hands on support. Author of best selling book, Recipe for Success.

What is your favourite business book and why?

Apart from my own of course (!), I have just read The Chillpreneur by Denise Duffield Thompson who has some great tips on how to run your business without the normal stress with some really down to earth analogies. And it works to change your mindset

Who is your business hero and why?

My current business hero is Sigrun who is making an amazing online business from her SOMBA courses

What has been your biggest challenge?

My biggest challenge has been going from corporate life to that of an entrepreneur. Everything has taken longer than I thought from getting started to finally making a living.

What has been your greatest success?

My greatest success is the launch of the Yumie brand which we did four years ago at IFE.

We designed the product well, got great coverage at IFE and went from zero to £500,000 in six months

What piece of advice do you wish you had known when starting out?

As per my biggest challenge, everything takes longer than you think it is going to. I still work with clients and say we can have this launched in six months and a year later, we are up against it!

Why do you consider long-term strategic advice important to business success?

Long term strategic advice can provide the helicopter view that we lose when were are working in our business. It is good to have someone to help you work on your business and let you see how the strategy can evolve

If you had a superpower what would it be and why?

My superpower would be to feed all the world so there was no more food poverty

How Enterprise Nation adviser membership helped your business?

I have met some amazing people as part of Enterprise nation who have enabled me to learn new things, open doors for my clients and indeed find new clients. It is an amazing powerhouse for SMEs.

Register for Karen's masterclass, how to shine at exhibitions, here.

If you're an adviser member and you'd like to host a masterclass, log in to your member dashboard and go to the 'propose content' section to apply.

Karen Green is also a speaker at the Food Exchange, a one day event for food and drink entrepreneurs in London on 12 April. Book tickets here.

Karen Green
Karen GreenFood Mentor
We help food SMEs maximise profitable sales through creating their own recipe for success through better brand and product design, customer understanding and the right commercial approach

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