Your online masterclass host for this week can help you manage trademarks and your company's intellectual property

Every Tuesday at 12.30pm you can watch an online business masterclass delivered by one of our Adviser members.

This week, John Dean hosts: Gain a deeper understanding of trade marks for your start-up business.

Masterclasses are available at a cost of only £10 each. To register for this week's event at 12.30pm on 17 July, go here.

Don't forget that members can watch every weekly masterclass for free! To register, log in to your Enterprise Nation account and go to this page where the discount will be automatically applied.

If you're not yet a member, free online masterclasses are just one of many benefits. Join now from only £10 a month.

Company: JD IP

Company founded: 2015

What is your favourite business book and why?

Windows for Dummies. It represents a time in my career before I realised how good Apple Macs are.

Who is your business hero and why?

A former senior partner. He got to the office by 6am every day getting most of his work done in the morning before other people came. He was also nice to everybody - senior or junior - and took time to train and encourage people. He then did charity stuff in the evening. He set such a great example.

Describe your business in a tweet.

A focussed IP consultancy working closely with clients to help their businesses.

What has been your biggest challenge?

Accounting and tax

What has been your greatest success?

Helping clients win in difficult situations and remove business obstacles.

What piece of advice do you wish you had known when starting out?

Don't sweat the small stuff.

Why do you consider long-term strategic advice important to business success?

Seeing the bigger picture and working out where you want to get to is all important.

If you had a superpower what would it be and why?

Controlling the weather so that I am only in the office on a rainy day.

To register for John's online masterclass, gain a deeper understanding of trade marks for your start-up business, go here or log in to your membership account and go to the events page to join in for free.

If you're an Adviser member and you'd like to host a masterclass, log in to your member dashboard and go to the content section to apply.