Posted: Mon 25th Mar 2019
Every Tuesday at 12.30pm you can watch an online business masterclass delivered by one of our adviser members.
This week, Emily Foster hosts: A guide to nutrition communications for food brands
Live masterclasses are available for free for Enterprise Nation members or £10 for non-members. Register for this week here.
If you're not yet a member, free online masterclasses and an archive of 200+ recorded masterclasses are just one of many benefits. Join now for only £10 a month.
Emily Foster is also speaking at the Food Exchange, a one day extravaganza of advice and inspiration for food and drink businesses in London on 12 April. Find out more and book a ticket here.
Describe your business in a tweet.
Glowing Potential is a nutrition communications consultancy helping food and wellness brands create credible content that's easy to digest.
What is your favourite business book and why?
Never Split The Difference by Chris Voss. I think I fancy myself as an FBI agent! On a more serious note, it was a great eye opener for negotiation tactics. Although I can't say I've mastered the art quite yet.
Who is your business hero and why?
My mom and dad. They've been in business for 33 years together this year.
What has been your biggest challenge?
Going it alone. I really enjoy working with other people and so find that, at times, loneliness does creep in as a solo entrepreneur. I try to combat that by collaborating with lots of other talented professionals on projects.
What has been your greatest success?
Glowing Potential landed a contract with WW (formerly, Weight Watchers) last April. That was really exciting!
What piece of advice do you wish you had known when starting out?
When people appear interested in working with you, be patient, it can take a long time to get together the details of a project or contract. Maintain the relationship and stay front of mind by staying in contact.
Why do you consider long-term strategic advice important to business success?
As my dad says; "just keep doing the right things and it will happen". I realise this is vague but I think this it is so true for today's society that values quick wins. We tend not to value hard (and smart) work over time and get caught up with how quickly we can build something.
Keep meeting new people, keep getting the word out about your business any chance you get and enjoy the process. Basically, it's the little things over time that make a big difference.
If you had a superpower what would it be and why?
To be able to make food that I think about in my head in an instant. Like when you see an Instagram photo of a beautiful dessert. Ping! There it is. Yum!