Posted: Mon 28th Aug 2017
Every Tuesday at 12.30pm you can watch an online business masterclass delivered by one of our Adviser members.
This week, marketer Luan Wise hosts: How to create a social media marketing plan
Masterclasses are available to everyone at a cost of only £10 each. To register for this week's event at 12.30pm on 29 August, go here.
If you're not yet a member, free masterclasses are just one of many benefits. Join now!
****Company: Luan Wise
Company founded: 2011
What is your favourite business book?
Start With Why by Simon Sinek
Who is your business hero?
Always changing! Right now it's the team behind #lidlsurprises. It's such a great use of storytelling to change brand perception.
Tell us about your business in a tweet.
B2B marketer. Social media addict. Info-holic.
What has been your biggest challenge?
Taking a day off!
What has been your greatest success?
Being listed as one of the UK's top 50 creative freelancers by The Drum Magazine.
What piece of advice do you which you had known when starting out?
The need to stay really focused on what kind of work you want to take on, and what kind of clients you want to work with. It needs to be a great fit (for both parties.)
Why do you consider long-term strategic advice important to business success?
I'm a planner at heart, and know that the time spent thinking and planning reaps rewards long-term. Setting objectives, making decisions about the best route to take are key to making best use of resources. There are few quick wins in business and no silver bullets so thinking strategically is key to developing a sustainable business.
If you had a superpower what would it be and why?
To live without the need to write lists! I write lists for everything and everyone.
Luan's online masterclass, how to create a social media marketing plan**, is at 12.30pm on 29 August. To register for the masterclass go here or log into your membership account and go to the events page to join in for free.**
If you're an Adviser member and you'd like to host a masterclass, apply here.