Your online masterclass host for this week: A food and drink retail expert

Every Tuesday at 12.30pm you can watch an online business masterclass delivered by one of our Adviser members.

This week, Jane Gordon hosts: How to get your food or drink product retail ready.

Masterclasses are available at a cost of only £10 each. To register for this week's event at 12.30pm on 25 April, go here.

Don't forget that members can watch every weekly masterclass for free! To register, log in to your Enterprise Nation account and go to the events page where the discount will be automatically applied.

If you're not yet a member, free masterclasses are just one of many benefits. Join now from only £4 a month!

Company name: FMCGenie

Twitter: @foodiejane

Who is your business hero and why?

Walt Disney. Afterall, it all started with a mouse. And if he can do that and turn it into the global success that it now is, anything can happen!

Describe your business in a tweet:.

Supporting small brands as they transition into GREAT brands. My aim is to provide affordable, accessible & practical support over this time.

What has been your biggest challenge?

Making best use of, maximising and optimising my time with a head full of viable and realistic business ideas and opportunities. I am very good at focusing and application, but when you start a business and have a clean sheet of paper, the whiteness of that paper can be very intimidating. And for creatives like me, your brain can really play with you! I'm a great planner, so putting pen to paper was like therapy!

What has been your greatest success?

Launching my new business last year was quite a career highlight for me. Until now I have always worked with someone, or for someone. I am now on my own which is liberating and incredibly exciting. Still in it's infancy as businesses go, it is without doubt the success that I hoped it would be.

What piece of advice do you wish you had known when starting out?

That I needed a mentor. It actually didn't take me long to realise that working on my own, whilst it has huge benefits, it also means I have no-one to bounce ideas off, or sanity check anything. Getting a mentor has made the transition from employed to self-employed much easier and has made me make decisions and act on them without procrastination.

Why do you consider long-term strategic advice important to business success?

I'm all for living day-to-day and flying by the set of your pants, it's what makes life exciting, but without any strategy and advice in that regard, any business will start to come apart at the seams. Any buyer or potential client, if they are to do business with you and you want to be taken seriously, will want to see your 100% commitment to your business. If they see that you are at all uncertain or have failed to plan and support your product, why would they take that risk? And you only get one shot at it.

If you had a superpower what would it be and why?

I'd love to read minds. I think I'm pretty good at gauging people's body language, but to actually know what they are thinking would be awesome and save so much time guessing.

Jane's online masterclass, how to get your food or drink product retail ready, go here or log in to your membership account and go to the events page to join in for free.

If you're an Adviser member and you'd like to host a masterclass, apply here.