Posted: Mon 26th Jun 2017
Every Tuesday at 12.30pm you can watch an online business masterclass delivered by one of our Adviser members.
This week, Claire Hoang hosts: How to effectively use digital media to your advantage as part of our Go and Grow Online campaign supported by 123 Reg, Microsoft and Verisign.
Masterclasses are available at a cost of only Â£10 each. To register for this week's event at 12.30pm on 27 June, go here.
Don't forget that members can watch every weekly masterclass for free! To register, log in to your Enterprise Nation account and go to the events page where the discount will be automatically applied.
If you're not yet a member, free masterclasses are just one of many benefits. Join now from only Â£3 a month!
**Company: ** Brazen
Company founded: 2001
What is your favourite business book and why?
Jab Jab Right Hook. Absolutely the best book for understanding the importance of content and social media and how to make the most of it. Any budding entrepreneur should read this book.
Who is your business hero and why?
By default (of my favourite book) Gary Vaynerchuk is a brilliant role model for how use technology to sell. He started off creating a YouTube channel to sell wine and has since expanded into creating his own media empire.
Describe your business in a tweet.
Brazen PR will make you famous and #ownthescreen. We know stories and how to sell you and your brand. From stunts to video, we show, not tell.
What has been your biggest challenge?
Coming from a broadcast background, I've had to get used to not just telling stories but learn how to make people act on those stories, so either clicking on a website link or buying your product.
What has been your greatest success?
I'm proud to have won an RTS award and been BAFTA nominated in my previous life as a BBC producer.
What piece of advice do you wish you had known when starting out?
There's no such thing as 'the right age'. You don't have to follow a predefined career path. You don't have to be scared of having ideas because you're too young.
Why do you consider long-term strategic advice important to business success?
Everyone has to know where they're going. It's hard to make your way to your goal without a plan. Strategy is about having a plan and being able to measure where you are up to.
If you had a superpower what would it be and why?
I wish I could speak any language and know what people really think. I think bad communication is one of the biggest barriers so if I could understand that it would be so much easier!
To register for Claire's online masterclass, how to use digital media to your advantage, go here or log in to your membership account and go to the events page to join in for free.
If you're an Adviser member and you'd like to host a masterclass, apply here.