Posted: Mon 5th Sep 2016
Every Tuesday at 12.30pm you can watch an online business masterclass delivered by one of our Adviser Classic members.
This week, business growth expert Tamsen Garrie hosts: AcceÂÂÂlerate your business with tried and tested accountability mÂÂeasures
Masterclasses are now available to everyone at a cost of only Â£10 each. To register for this week's event at 12.30pm on 6 September, go here.
Don't forget that Classic members can watch every weekly masterclass for free! To register, log in to your Enterprise Nation account and go to the events page where the discount will be automatically applied.
If you're not yet a Classic member, free masterclasses are just one of many benefits. Join now!
Company name: Alpha Associates
Company founded: 2006
What is your favourite business book and why?
Aside from my own? :)
There are too many to mention, but the one that springs to mind right now is Raving Fans by Ken Blanchard because it changed my whole approach to client service with much improved results in my own business and has informed and directed my mentoring of many clients since.
Who is your business hero and why?
I don't have one. I admire many people in business and I admire many brands without knowing who the business mind is behind them. What I admire in business people is a strong vision and a desire to make a positive change in an industry as well as a commitment to keep going when things get tough.
Describe your business in a tweet.
Business and personal growth for small businesses through vision > mindset > action,
What has been your biggest challenge?
Juggling my desire to have variety in terms of the clients I work with and the work I do as well as the products we offer and the need to niche in order to attract those clients. It's a constant challenge!
What has been your greatest success?
Building a business network which we took national in two years without any investment or previous experience. Leading this network and developing the infrastructure, including the team, processes, systems and training and having the opportunity to 'play' enabled me to develop the business I have and make the impact I make with other businesses today.
What piece of advice do you wish you had known when starting out?
That marketing is everything. You don't make a living doing what you do, you make a living marketing it.
Why do you consider long-term strategic advice important to business success?
Everything that is created without exception (cars, houses, packaging, programmes, models, businesses) is created twice: the first creation is in the mind. Strategy is to me is 'the big picture and the means of getting there'. Without this, there is no direction, no purpose and therefore, no focus. Strategic advise therefore is essential.
If you had a superpower what would it be and why?
I would have the ability to heal physical terminal illness.
Tamsen's masterclass, AcceÂÂÂlerate your business with tried and tested accountability mÂÂeasures, is at 12.30pm on 6 September. To register for the masterclass go here or log into your Classic membership account and go to the events page to join in for free.
If you're an Adviser Classic member and you'd like to host a Masterclass, apply here.