Member stories

Your Member Masterclass host for this week: A website sales expert

Your Member Masterclass host for this week: A website sales expert
Enterprise Nation
Enterprise Nation
Enterprise Nation

Posted: Fri 12th Feb 2016

Every Tuesday at 12.30pm Enterprise Nation StartUp and Small Business Classic members can watch an online business masterclass delivered by one of our Adviser Classic members.

This week Matt Fowell explores how to turn web traffic into paying customers. To register for the Masterclass at 12.30pm on 17 May log into your account and go to this page.

If you're not yet a Classic member, Masterclasses are just one of many benefits. Join now!

Company name: Five Rivers

Twitter: @matthew_fowell

Company founded: 1998

What is your favourite business book?

Outsmarting Google by Evan Bailyn. A great guide for anyone starting out in marketing.

Who is your business hero?

Five Rivers' managing director Kam Lall, a real life marketing guru! He has considerable depth of knowledge, not just in marketing but in everything IT, is well connected, presents incredible networking opportunities and regularly expands the team's knowledge base. He is always looking to create innovative strategies for businesses, and takes all opinions on board. As a result, there's a strong and creative team spirit here.

Describe your business in a tweet:

Powerful digital solutions for a digital era. Software development, mobile app development, website design, digital marketing and IT support.

What has been your biggest challenge?

Trying not to be pigeon-holed in large corporations. Finding opportunities to grow knowledge, and change business areas in a national UK business that was downsizing proved very difficult.

What has been your greatest success?

Being invited to 10 Downing Street with Enterprise Nation, as a result of volunteering business advice to SMEs and start-ups, has to be the pinnacle. Huge thanks!

What piece of advice do you wish you had known when starting out?

Don't start your career in big corporations as you may get lost in the system. Opportunities presented in smaller businesses are significantly greater.

Why do you consider long-term strategic advice important to business success?

It's important to have clear direction and goals in order to understand what infrastructure needs to be in place to grow your business correctly from the outset.

If you had a superpower what would it be and why?

To fly, so I can visit many tropical islands on weekends!

Matt's Member Masterclass, How to turn web traffic in to customers, is at 12.30pm on 17 May. To register for the Masterclass log into your account and go to this page.

Masterclasses are just one of many benefits of Enterprise Nation Classic membership. Join now!

Enterprise Nation
Enterprise Nation
Enterprise Nation
Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

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