Posted: Mon 18th Apr 2016
Every Tuesday at 12.30pm Enterprise Nation StartUp and Small Business Classic members can watch an online business masterclass delivered by one of our Adviser Classic members.
This week the subject is the power of pop-ups and it's delivered by Fay Easton. To register for the Masterclass at 12.30pm on 19 April log into your account and go to this page.
If you're not yet a Classic member, Masterclasses are just one of many benefits. Join now!
From a hot dog stand on a busy A road to a 50 seater restaurant in a World Heritage site, Fay Easton, Enterprise Nation's Regional Champion for Telford and Shropshire, has learnt the lesson of market research the hard way.
The entrepreneur now launches pop-up hubs, delivers Start Up Loans and develops entrepreneurship programmes for young people to tackle youth unemployment.
Company name: BUSINESS BY DESIGN
Year company founded: Started in business in 1980
What is your favourite business book and why?
Purple Cow by Seth Godin. I can re-read it over and over and still find new tips for creating a remarkable business
Who is your business hero?
Caterer and hotelier Charles Forte.
Describe your business in a tweet.
Designs and operates pop-ups and co-working spaces.
What has been your biggest challenge?
Dealing with the public sector.
What has been your greatest success?
Helping start ups, sharing their entrepreneurial zeal and seeing their business dreams realised.
What piece of advice do you wish you had known when starting out?
The internet will be here soon.
Why do you consider long-term strategic advice important to business success?
It's so easy to keep eyes down on the detail when you're an owner/operator and so important to look up and see the bigger issues for your business.
If you had a superpower what would it be and why?
Time travel to quickly check out great ideas from the past and fast forward to see those in the future
Fay Easton's Member Masterclass, The power of pop-ups, is at 12.30pm on 19 April. To register for the Masterclass log into your account and go to this page.
Masterclasses are just one of many benefits of Enterprise Nation Classic membership. Join now!
Take the first step to successfully starting and growing your business.