Posted: Fri 26th Aug 2022
Making sure the business you start or grow is sustainable is more important today than it's ever been. Did you know that consumers are more likely to trust brands that are environmentally or socially conscious?
If you're on your business journey, Next Generation is here to show you how to be sustainable – and profitable at the same time. It all starts with small steps, but the benefits are numerous.
The Next Generation hub has a range of useful resources to support you in starting and growing a sustainable business. Let's look at what's available to help you.
Why start a sustainable business?
Consumer behaviour is changing, as people become more and more concerned about social inequality and the climate crisis. Increasingly, customers want to buy from businesses that have a clear purpose and a positive impact on society and the planet.
Aside from the environmental effects, there are lots of other benefits to starting and growing a sustainable business, whether it's the potential for making higher profits or gaining a competitive edge in the marketplace. In this webinar, sustainability expert Veronica Broomes highlights the advantages of going green, and dispels some of the myths too.
Heard of net zero but not sure what it means to someone running a business? You're not alone. Adam Bastock, Enterprise Nation member and founder of Small 99, has produced a couple of webinars in which he gives an introduction to net zero then talks about the benefits of lowering your carbon emissions.
Resources to get you started
Don't leave it too late to consider sustainability in your business planning. Here are some resources to get you up and running:
Join the Next Generation sustainability group to share ideas, gain inspiration and peer support from fellow participants!
Need help starting or growing a business?
The Next Generation hub can help you with the education, inspiration and funding you need to achieve your business goals. Sign up to the hub today