Posted: Thu 21st Apr 2022
Forbes Magazine reported that as of April 2021, there'd been 129% year-on-year growth in US and Canadian e-commerce orders.
Over here in the UK, total online sales growth rose by 36.6% year-on-year in 2020, the largest growth seen since 2007, according to data from IMRG Capgemini Online Retail Index.
So, however you slice it, there's been a massive migration of customers from brick and mortar stores to the online marketplace.
For many business owners, this poses a question of how they can reach these new people and where they are searching for products and services online.
In the past, it may have been enough to have an advert in the local press, for example, or undertake a leaflet drop to a certain postcode.
But now, with the advent of customers increasingly migrating online, whilst those real-world marketing activities definitely still have a place, oftentimes the most effective way of reaching an audience is by harnessing the power of digital marketing.