Why everything you've heard about generating leads is wrong
Posted: Tue 20th Dec 2016
The sales and marketing environment for small businesses has changed radically in the past 10 years. So why are so many companies still using 20th century marketing tactics?
They still create advertising that is ineffective, marketing that is focused on the business rather than the customer, and sales processes that assume prospects are ready to buy right now.
In this engaging online masterclass Russell Streeter from Excelsior Business Development explains the insider lead generation secrets that 99% of all marketing professionals don't know and how to successfully market your business and attract as many new customers as you can handle.