Watch back: Festival of Female Entrepreneurs Ireland - Turning customer discovery into strategic marketing communications

Grainne Kennedy - turning customer discovery into strategic marketing communications

Gráinne has worked as a marketing consultant at Harte Communications specialising in market research and marketing communications for over two decades, since returning to Ireland following a successful career in advertising. With a primary degree from City of London University, Gráinne is currently undertaking a Master’s in Digital Marketing at TU Dublin. As CMO at Opoplan, Gráinne’s expertise in turning customer discovery into strategic marketing communications is driving brand awareness and growing Opoplan’s customer base in the US. Gráinne lives with her husband Michael among the rolling drumlins of Co Cavan where she enjoys growing her own vegetables and is cultivating a rose garden planted during the pandemic.