School of Sales: Why positioning is the key to profitable sales

Dave Holloway
Dave HollowayWonder Leads

Posted: Fri 5th Nov 2021

In this recorded School of Sales webinar, Dave Holloway, founder of Wonder Leads, explores why positioning your business correctly can make your sales process easier.

Key takeaways from this session:

  • What makes an effective position

  • How getting ‘uncomfortably niche’ can lead to more profitable sales conversations

 Book a free discovery call with Dave Holloway

Dave Holloway
Dave HollowayWonder Leads
Hello! I’m Dave – a business development teacher, founder, best-selling author, award-winning marketer, brand architect, and champion for positive communication. Since 2007, my wife Natalie and I have run BML; an award-winning B2B branding agency based in Leeds (UK) where we live with our two children. Throughout my time running a business, cold outreach was my biggest headache. Everything I tried was either too miserable, too expensive or too ineffective to justify my time. In the hunt to find a solution, I developed a method now honed and documented in my award-winning and international best-selling book, Wonder Leads. An approach built on positivity and proved to be nearly twenty times more effective than cold calling. I’m a firm believer in social responsibility. That’s why I helped set up Prints For Charity – a website that raises thousands of pounds for charities by selling original artwork. It’s also why we donate 1% of all Wonder Leads sales to organisations that support positive communication. My goal is to help small businesses build meaningful connections with the people who matter to them; if we could all do that, who knows what incredible things we might accomplish.

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