School of Sales: Why positioning is the key to profitable sales

Hello! I’m Dave – a business development teacher, founder, best-selling author, award-winning marketer, brand architect, and champion for positive communication. Since 2007, my wife Natalie and I have run BML; an award-winning B2B branding agency based in Leeds (UK) where we live with our two children. Throughout my time running a business, cold outreach was my biggest headache. Everything I tried was either too miserable, too expensive or too ineffective to justify my time. In the hunt to find a solution, I developed a method now honed and documented in my award-winning and international best-selling book, Wonder Leads. An approach built on positivity and proved to be nearly twenty times more effective than cold calling. I’m a firm believer in social responsibility. That’s why I helped set up Prints For Charity – a website that raises thousands of pounds for charities by selling original artwork. It’s also why we donate 1% of all Wonder Leads sales to organisations that support positive communication. My goal is to help small businesses build meaningful connections with the people who matter to them; if we could all do that, who knows what incredible things we might accomplish.