Posted: Fri 10th Sep 2021
Watch back this recorded webinar to hear Jennifer Macdonald-Nethercott, founder of Wilder Waves talk about why she started a socially responsible business.
Wilder Waves was created during the winter lockdown of 2021. Jennifer knew that e-commerce was the way to build an additional business from the Highlands and with launching a new company, she also wanted to have a social responsibility aspect to it built in from the start. As her children are both surfers and spend a lot of time by the sea as a family, supporting local seas and oceans was a natural cause that as a family, they could really get behind and believe in.
Choosing a charity that is really making a difference to ocean waste is something Jennifer has built into the heart of the purpose of the business and so she has chosen to support Ocean Generation in the first year.