Ethical clothing brand Wilder Waves began in 2021. Founder Jennifer explains why she wanted it to have a social responsibility aspect from the start.

Lunch and Learn: Why I started a socially responsible business

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In this Lunch and Learn, Jennifer Macdonald-Nethercott, founder of Wilder Waves, talks about her reasons for wanting to launch a socially responsible business. 

 began during the COVID-19 lockdown of winter 2021. Jennifer knew that e-commerce was the way to build an additional business from the Highlands. And with launching a new company, she also wanted to have a social responsibility aspect to it built in from the start.

As her children are both surfers and her family spend a lot of time by the sea, supporting local seas and oceans was a natural cause that, as a family, they could really get behind and believe in.

The Wilder Waves founder on wanting to launch a business that had socially responsibility embedded from the start.

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Over 25 years, Philip has worked for businesses of all shapes and sizes, from start-ups to scale-ups, to multinationals. 
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Common to every role, he has had responsibility for increasing revenue, scaling operations, and providing insight and analysis that has driven growth. 

He has spent the last twelve years scaling tech businesses in C-level roles including sales, marketing, product, operations, and investor relations.

Based near Oxford, Philip works with businesses all over the UK.

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In my 20s I set up a community arts charity and over the next decade raised almost a £1million for projects across London and beyond. By 2010 however the charity became unsustainable, not least thanks to the 2008 crash. It was time for a new direction.
I retrained as an accountant and in 2011 set up in practice, keen to bring my experience of running an enterprise to small business owners.
We are now a team of 6 and working with small business owners to create the business they want is still at the heart of the practice, through our Improving the Numbers programme. I have therefore worked with literally hundreds of business owners from a wide variety of sectors on their journey to create a business that gives them what they want. It is a great privilege as I know from my own development as business owner the difference that mentoring and accountability makes to a business owner.
The work of supporting a business owners spills into every aspect of business, so although my core skills are in finance and accounting, I have a good grounding in all business functions. Although every business is a new challenge, there are some core skills, mindsets and processes that apply to all businesses.
Outside of work, I try to corral my children and find time to be creative.

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Damion Viney

In my 20s I set up a community arts charity and over the next decade raised almost a £1million for projects across London and beyond. By 2010 however the charity became unsustainable, not least thanks to the 2008 crash. It was time for a new direction.
I retrained as an accountant and in 2011 set up in practice, keen to bring my experience of running an enterprise to small business owners.
We are now a team of 6 and working with small business owners to create the business the

Lunch and Learn: Why I started a socially responsible business

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