Lunch and Learn: Why having a purpose matters to your profit

Sally Cowling
Sally CowlingBeyond Partners Ltd

Posted: Mon 1st Nov 2021

In this Lunch and Learn, brand expert Sally Cowling explains:

  • explains what purpose is and why it matters

  • shares tips on how you can start to design your purpose

  • tells you what you need to do to make your purpose matter

Sally has over 25 years of experience working in marketing across a broad range of B2B and B2C industries and companies including Jaguar Cars, Port of Tyne and more recently for a North-East based SME engineering company.

In 2020, Sally set up Beyond Partners with her business partner Maxine Henry to help ambitious organisations use their brand and people as tools for growth, supporting founders and leaders develop successful marketing and HR solutions.

Sally Cowling
Sally CowlingBeyond Partners Ltd
I'm Sally, co-founder with my business partner, Maxine, of Beyond Partners. At Beyond Partners we believe that happy people build brilliant brands and we support ambitious businesses grow using their people and brand as tools for growth. With over 40 years combined experience in HR and Marketing, we're on a mission to get entrepreneurs, leaders and the business world to believe in the magic of People and Brand. We can help you: - Discover your purpose - Define your values and behaviours - Identify your people touchpoints and align with your brand - Create an environment for growth

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