Entrepreneur Gynelle Leon explains how you can build a brand from the ground up, and why it will prove to be so important to your business's success.

The value of building a brand – business.connected

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In this Lunch and Learn, Vodafone Business ambassador 

 discusses the value of building a great business brand.

Plant expert and entrepreneur Gynelle Leon is the founder of PRICK, London's first and only cactus and succulent boutique, established in 2016 and author of PRICK and PLANT.

A beacon for change, she hopes to encourage a plant revolution by educating people about the benefits of living with plants, sharing her knowledge on how to keep them alive, as well as changing the world of horticulture by empowering others and inspiring more diversity in the field.

business.connected: Grow your business with free digital training

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The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital, adopt new technology, and stay safe online. 

Lunch and Learn: The value of building a brand

Find out how to build a brand from the ground up, and why it will prove to be so important to your business success.

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

Lunch and Learn: How small businesses can drive positive change

Discover how businesses can serve as catalysts for positive change within our communities.

Hello! I am a Programme Manager at Enterprise Nation, with a passion for providing support for small business owners through digital campaigns with our partners. I have a particular love for all things marketing, online and in-person events and strategy!&nbsp;

Programme Manager

Next Generation: Make your business sustainable & green

Join like-minded entrepreneurs to learn how to stick to weekly goals and be held accountable!



TL;DR: I help product-based businesses increase customer lifetime value through engaging ecommerce experiences.
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In an ever-evolving digital landscape, it&apos;s easy for any business to get lost in the sea of data metrics and KPIs.
Not all brands can count on customers who found them on social media to return to their online storefronts, especially when dozens of competitors look alike in their feeds. That&apos;s why I help brands create unique experiences that capture customers&apos; attention and build lasting relationships.
How do I do that? Here&apos;s my backstory.
I&apos;m a web designer and digital marketer by trade. Over the years, I&apos;ve become known as a specialist in ecommerce and consumer behaviour.
Much of my work in web design blends neuroscience with brand psychology to solve complex business challenges, connecting the dots between company goals and customers&apos; needs.
But recently, I&apos;ve discovered that the techniques I use all the time — The Halo Effect, Processing Fluency and The Six Principles of Influence — can also help companies increase sales, secure funding and expand operations globally.
So, in 2022, thanks to a grant from Baroness Karren Brady, I stopped freelancing and founded Impulsiv®, an ecommerce consultancy specialising in interaction design. Now, I help CEOs and brand leaders determine what to say to customers (the strategy) and how to show up online (the design).
From bespoke ecommerce websites and digital campaigns to novel technology use cases, clients use my design and development services to improve the customer experience. All of them help elevate their brand and their bottom line.
Contact me if you’d like tailored advice on growing your online store.

Ecommerce Consultant

Launch and Scale It - Predictable Grow Your Shopify Store

Elevate your conversion rates and sales without the stress of traditional agencies.

From minor tweaks to major overhauls, I can help you make your ecommerce store more customer-friendly, engaging, and profitable.

Tell me what you want to achieve, and I&apos;ll use my expertise to analyse your Shopify store and develop a personalised roadmap to help you achieve your sales goals.

Visit launchandscale.it for more info

As a passionate advocate for small businesses, I specialize in digital marketing strategies tailored to maximize your online presence and profitability. With over 20 years of experience in the dynamic landscape of digital marketing, we&apos;ve honed our skills in crafting bespoke solutions that elevate brands in crowded markets.
if you are looking to boost your B2B or B2C businesses online and drive more traffic to your website or storefront? We are your local Google Pay Per Click ( PPC) expert and Linkedin Marketing professional, and we are here to help.
But our services don&apos;t stop there. We believe in continuous optimization and monitoring, ensuring that your campaigns are always performing at their best. With transparent reporting and insights, you&apos;ll have full visibility into your campaign&apos;s performance, allowing you to track progress and make informed decisions about your advertising strategy.
Fine-tuned Pay Per Click (PPC) Google Ads strategies <a href=&apos;https://westmidlands.theppcpeople.co.uk/&apos; target=&apos;_self&apos;>https://westmidlands.theppcpeople.co.uk/</a>
We’re passionate about all things search &amp; display. Our expert team of digital marketers have a proven track record of delivering tangible increases in leads and sales, month-on-month, year-on-year. We’ll work closely with you to really understand your business, and use that knowledge to increase your revenue through paid online advertising and improve your ROI. We are the PPC people.
Elevate Your B2B Success: Transform Connections into Leads with LinkedIn Lead Generation
<a href=&apos;https://globaltouch.international/linkedin-pro-uk/&apos; target=&apos;_self&apos;>https://globaltouch.international/linkedin-pro-uk/</a>
As a small business, we understand the importance of reaching the right clients efficiently, which is why we&apos;re excited to offer our expertise in leveraging LinkedIn to expand your client base quickly and effectively.
LinkedIn has emerged as a powerhouse for B2B marketing, providing a platform where professionals and businesses connect, engage, and build relationships. With over 700 million users worldwide, including decision-makers and industry influencers, LinkedIn offers unparalleled access to potential B2B clients.
By leveraging the power of LinkedIn marketing, your business can establish thought leadership, build credibility, and ultimately, attract more B2B clients in a cost-effective manner.
Thank you for considering this opportunity, and we look forward to the possibility of working together to take your B2B AND B2C marketing efforts to new heights.

 Digital Marketing Consultant

Suresh Purushothaman

As a passionate advocate for small businesses, I specialize in digital marketing strategies tailored to maximize your online presence and profitability. With over 20 years of experience in the dynamic landscape of digital marketing, we&apos;ve honed our skills in crafting bespoke solutions that elevate brands in crowded markets.
if you are looking to boost your B2B or B2C businesses online and drive more traffic to your website or storefront? We are your local Google Pay Per Click ( PP

The value of building a brand – business.connected

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