Niki Hutchison, marketing expert and founder of Niki Hutchison Limited, introduces some clever ways you can grow your audience without paying for ads.

Lunch and Learn: How to grow an audience without using paid ads

Webinar

, business and marketing expert and founder of 

, is a firm believer in the power of organic marketing that costs nothing or very little. 

In this recorded Lunch and Learn, Niki introduces some clever ways you can grow your audience (and business) without paying for ads.

Book a free discovery call with Niki Hutchison

Want to find out how to grow your audience organically?

I help small businesses, solopreneurs and influencers promote themselves better with little to no budget. And as you&apos;d guess, most of this is done around social media and digital. I usually work with female founded business and most of the brands I support tend to have a rural connection, from being located there to serving there. I also run two Facebook groups, one of which is a membership group, to provide people who want upskill with additional support. In addition, I love speaking at events where I can help people get enthused and grow their confidence around social media, the power of digital, and how they have everything they need to get started. I&apos;m also an award winning PR adviser, best selling author and two x TEDx Speaker.

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Hello! I am a Programme Manager at Enterprise Nation, with a passion for empowering event industry newcomers.

Programme Manager

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Matthew Fowell is a Google Ads and Microsoft (Bing) Ads specialist who partners with SMEs and solopreneurs, to grow their brands online. He is also a Google Partner, and as such, he&apos;s able to offer £400 in free advertising credit for all new Google Ads accounts that he builds for his clients.

After spending many years in various Planning roles, he finally found his niche after setting up a website selling food from Britain, to British expats. Realising that the marketing aspect of the business was intrinsically more interesting than simply wrapping up parcels to be sent abroad, he immersed himself in understanding marketing strategies an effort to drive sales.

A few short years later and now fully qualified in everything Google, he was chosen to head up the new Marketing Department for West Midlands Media - website design specialists for over 15 years. He was directly accountable for achieving Google Partner status for the business, in less than 15 months.&nbsp;

He then moved on to MNA Digital, the online marketing arm of the Express and Star newspaper and part of Midland News Association, to lead their Paid Media division, which specialised in Google Ads.

He&apos;s now the MD of his own agency, Engage First Page, offering Google and Microsoft Ads, Facebook Ads, SEO, website design and build, and PR.&nbsp;

He has received speaking invitations from local councils, the Prince&apos;s Trust, and Enterprise Nation, to discuss building an online brand, presenting in London, Birmingham and Manchester, as well as attending high profile events in an advisory capacity, to start-up businesses.

He has also worked with two local councils to help create a large scale, week-long event that strengthens the local business community.

Outside of his main role, he currently works with The Prince&apos;s Trust in the West Midlands area, as a Business Mentor to three aspiring business owners.

Managing Director

Google Ads

Does your company offer B2B services? I specialise in Google Ads for service-based companies.

I offer valuable insights, transparent reporting, and no fixed contracts.

As a Google Partner, I can also offer £400 of free advertising credit for all new accounts I create.

Fast approaching 10 years experience, including managing a team of Google Ads specialists at the UK&apos;s biggest regional newspaper group.

Sarah is the founder of Purple Banana – part marketing consultancy–part agency – where she is responsible for not only growing the business across the UK, but also delivering great work to its clients too!

Prior to setting up Purple Banana in 2019 Sarah held various in-house, head of marketing roles, in several creative and communications based B2B service providers across a range of markets from the ever-changing world of FMCG private-label retailers and consumer brands, to the highly regulated pharmaceutical industry.

She is highly experienced when it comes to building in-house marketing capabilities and knows first-hand the challenges this can bring – and most importantly how to overcome them.
Having been client-side for over 15 years Sarah loves nothing more than to share her “been there, done that” experience with her clients now – helping them get to grips with their own marketing with a strategy and in-house delivery system that will drive the reliable growth they’re looking for.

Founder and Marketing Strategist

Sarah Edwards

Sarah is the founder of Purple Banana – part marketing consultancy–part agency – where she is responsible for not only growing the business across the UK, but also delivering great work to its clients too!

Prior to setting up Purple Banana in 2019 Sarah held various in-house, head of marketing roles, in several creative and communications based B2B service providers across a range of markets from the ever-changing world of FMCG private-label retailers and consumer brands, to th

Lunch and Learn: How to grow an audience without using paid ads

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