Lunch and Learn: How to get your products in the Christmas gift guides

Posted: Tue 22nd Jun 2021

In this Lunch and Learn, Rosie Davies-Smith, founder of PR Dispatch, will tell you everything you need to know about pitching to the Christmas gift guides.

The Christmas gift guides are are crucial for increasing awareness for your product to a wider audience and driving sales in the lead-up to Christmas. But if you want your products to be featured, you'll have to be in the editors' inboxes!

Last year, there were over 29,000 products featured in the Christmas gift guides and the press want and need your small business product suggestions.

Key takeaways from this session:

  • Publications and lead times

  • Finding your most press-worthy products to pitch and understanding what the Christmas press is looking for

  • What assets you need to pitch to press

  • Pitch emails that get you noticed

About Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.

I''m Rosie, the founder of PR Dispatch. I also am the founder and director of PR agency LFA. I started PR Dispatch to offer affordable PR support to brands who couldn''t afford to spend thousands on a PR agency each month. We give our members everything they need to pitch their products to the press. Since 2014 I''ve worked with thousands of brands and nothing makes me happier than teaching brands how to do their own PR and get results. It''s been an honour to be recognised for our work with PR and small businesses through a number of awards (2016 Natwest Great British Creative Industries Entrepreneur of the year and 2019 Enterprise Nation PR advisor of the year). I started PR agency with no previous PR experience (find out more here) so truly believe that anyone can do their PR if they just no how.

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