Name: Lunch and Learn: How to get your products in the Christmas gift guides
Uploaded: 2021-06-22
Description: Learn how to find your most press-worthy products to pitch, what the Christmas media are looking for, and how to pitch emails that get you noticed.

Learn how to find your most press-worthy products to pitch, what the Christmas media are looking for, and how to pitch emails that get you noticed.

Learn how to find your most press-worthy products to pitch, what the Christmas media are looking for, and how to pitch emails that get you noticed.

Lunch and Learn: How to get your products in the Christmas gift guides

https://www.enterprisenation.com/learn-something/video-how-to-get-your-products-in-the-christmas-gift-guides

Webinar

, will tell you everything you need to know about pitching to the Christmas gift guides.

The Christmas gift guides are are crucial for increasing awareness for your product to a wider audience and driving sales in the lead-up to Christmas. But if you want your products to be featured, you'll have to be in the editors' inboxes! 

Last year, there were over 29,000 products featured in the Christmas gift guides and the press want and need your small business product suggestions.

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. 

 to get everything you need to start and grow your small business, in one place.

Gift guides are crucial for promoting products and driving sales in the lead-up to Christmas. Learn more!

I&apos;m a <a href=&apos;https://danmartinuk.com/&apos; target=&apos;_self&apos;>freelance journalist and event host</a> who helps small businesses and the organisations that support them. I&apos;m also Enterprise Nation&apos;s news reporter and Bristol Local Leader.
I have 20 years of experience as a small business journalist having interviewed hundreds of entrepreneurs from famous names like Sir Richard Branson and Deborah Meaden to the founders behind brand new start-ups.
I&apos;ve worked for a range of leading small business publications and support groups, most recently as head of content at Enterprise Nation where I was responsible for the prolific output of content on the company&apos;s blog and social media. I now freelance for Enterprise Nation as the website&apos;s <a href=&apos;https://www.enterprisenation.com/business-news&apos; target=&apos;_self&apos;>news reporter</a> and as the host of the <a href=&apos;https://www.enterprisenation.com/podcast&apos; target=&apos;_self&apos;>Small Business sessions podcast</a>.
I&apos;m based in Bristol where I run and host regular events with the local small business community in my role as Enterprise Nation&apos;s Local Leader for Bristol. I also have strong connections with other major business organisations in the south west region.
In total, I&apos;ve hosted over 100 events including conferences with an audience of hundreds for international brands like Xero and Facebook and live web chats from inside 10 Downing Street.
With my partner, I co-run <a href=&apos;https://www.lifestyledistrict.co.uk/&apos; target=&apos;_self&apos;>Lifestyle District</a>, a lifestyle blog focused on culture, art, theatre and photography.

Freelance content creator & event host

The Small Business Sessions podcast: From lockdown hobby to £1m business

Exciting news! The Small Business Sessions, Enterprise Nation's podcast, is back for a sixth season.

Next Generation: Fashion

A group for all Next Generation participants. Join other likeminded entrepreneurs and trainers to learn how to stick to weekly goals and be held accountable for your business! If you’re not part of the Next Generation Bootcamp but would like to connect with like-minded business owners in fashion sector, don’t worry, there’s a group for you too!

With 15 years of industry expertise in buying for renowned UK brands like ASOS and Allsaints, Natalie Binns is a true authority in the field of sustainable fashion. Having gained invaluable experience in global markets, she witnessed the damaging and exploitative practices within the industry, fueling her desire to be part of the solution rather than the problem.
Inspired to make a difference, Natalie established a consultancy that brings big brand thinking to small brands, igniting their launch and growth while driving sales and profit, all with sustainability at the core. From design to delivery to store, Natalie supports businesses throughout the entire product life cycle.
Natalie&apos;s passion and innovative approach have earned her recognition as a respected thought leader in sustainable fashion. She has made notable appearances on BBC Radio 4, Woman&apos;s Hour, Metro.co.uk, BBC Business, Hello! Magazine, and Drapers Sustainability Conference. Additionally, Natalie shares her knowledge by lecturing at the University of Westminster.
When it comes to sustainable fashion, Natalie Binns is the expert you need by your side to revolutionise your brand and make a lasting impact.
Get help with:
<ul>
<li>Sourcing - including UK manufacturers and sustainable fabrics with low MOQ</li>
<li>Brand Strategy - Identifying your target customer, market and brand values</li>
<li>Managing production and setting up a critical path with realistic timelines so your deliveries will be on time</li>
<li>Cost price negotiation and improving target margin</li>
<li>Range building, encouraging multi purchases, increasing basket value, capitalising on bestsellers, lowering risk</li>
<li>Improving lead times</li>
<li>Design direction and product development - sample shopping, inspiration gathering, cost engineering</li>
<li>Competitor analysis and market research</li>
<li>Sustainability strategy, training and implementation</li>
<li>Preparing to wholesale</li>
</ul>

Fashion Retail and Sustainability Consultant

Fashion Brand Launchpad

Are you ready to turn your dream of creating a sustainable fashion brand into a reality? The 6-month launchpad is the perfect platform for turning your idea into a successful business. Designed specifically for start-up fashion brands who want to work sustainably and ethically, this hands-on consulting package will guide you through every step of creating and launching your business.

Get support through the 4 key stages of starting a brand:

BRAND STRATEGY
We’ll work together to define your mis

Former journalist-turned-PR strategist Dina Behrman works with coaches and service-based business owners who want to amplify their visibility and attract more perfect-fit clients. She helps them stop being the internet’s best kept secret, become the ‘go to’ expert and create a much bigger impact in the world by sharing their story and expertise in the press. She launched her business following a decade working as a journalist, during which she was published in virtually every national UK newspaper and many magazines. She’s worked as a publicist for a number of industry leaders, as well as helping hundreds of entrepreneurs learn how to do their own PR. She also publishes multi-author books featuring business owners with a story to tell and expertise to share. She’s been featured in Forbes, Entrepreneur, Huff Post, The Guardian, BBC radio, amongst others.

PR Strategist

Dina Behrman

Former journalist-turned-PR strategist Dina Behrman works with coaches and service-based business owners who want to amplify their visibility and attract more perfect-fit clients. She helps them stop being the internet’s best kept secret, become the ‘go to’ expert and create a much bigger impact in the world by sharing their story and expertise in the press. She launched her business following a decade working as a journalist, during which she was published in virtually every national UK news

Lunch and Learn: How to get your products in the Christmas gift guides

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