Posted: Tue 19th Mar 2019
Every Tuesday at 12.30pm you can watch an online business masterclass delivered by one of our adviser members.
This week, podcast expert Debra Levitt hosts: What's this I hear? A guide to podcasts for business.
Live masterclasses are available for free for Enterprise Nation members or £10 for non-members. Register for this week here.
If you're not yet a member, free online masterclasses and an archive of 200+ recorded masterclasses are just one of many benefits. Join now for only £10 a month.
Describe your business in a tweet.
Your voice, your message, their ears. I work with you to get your podcast on air.
What is your favourite business book and why?
The E-Myth by Michael Gerber. It appeals to the process part of me and that recognition that spending time setting them up will save you time in the long run.
Who is your business hero and why?
I don't have a specific hero. I interview so many wonderful business owners and they all bring something special to the table.
I think it would be fair to say I've learned from all of them but I think one of the people I most admire is Tom Watson, a Canadian entrepreneur who has been through so much and is doing so well and doing it wonderfully!
What has been your biggest challenge?
We all have a lot of skills but finding that combination that uses your skill set and brings your passion to the table and meeting a need for businesses can be very difficult. It has taken me some time to discover the podcasting world but am now thrilled to be here!
What has been your greatest success?
Oh that's a tough one! I think currently it is making this change in direction in my life and being brave enough to do so.
What piece of advice do you wish you had known when starting out?
Niche, niche, niche. And then when I did know about it, getting to grips with it sooner!
Why do you consider long-term strategic advice important to business success?
Knowing where you're going and what you want to achieve gives you your why and that why can keep you going when times are tough.
If you had a superpower what would it be and why?
I have a soothing voice (or so I am told!) so I can often help people feel more relaxed and then see their way out of whatever is challenging for them now! Whether that is overcoming a mental obstacle to recording their first podcast episode or something else.