They did it! 14-year-old entrepreneurs victorious in royal palace pitch-off

They did it! 14-year-old entrepreneurs victorious in royal palace pitch-off

Posted: Fri 3rd Nov 2017

As regular readers will know, we've been following the journey of Siena Jackson-Wolfe and India Garret-Cox in the Duke of York's Pitch@Palace competition. Well, we're delighted to announce that the teenager founders have won!

The 14-year-olds were among 11 start-ups pitching at St James's Palace on Wednesday where they impressed the room of prestigious influencers including CEOs, investors, mentors and potential business partners to take the top prize.

The Bristol schoolgirls' journey began with a school project that led to a Junior Engineer of the Year award before another win at an event in Paris.

They then progressed through the Pitch@Palace heats and bootcamp before competing at the palace via an appearance on stage at Enterprise Nation's Festival of Female Entrepreneurs.

India and Siena's business is Eat Me App, which connects a fridge to a phone and sends an alert when food goes off.

Superb pitch from @EatMeApp1 @pitchatpalace tonight. “We’re 14 years old & we’re on a mission” Well done India & Siena! #pitchatpalace

— Enterprise Nation (@e_nation) November 1, 2017

"From the word go, the Pitch@Palace experience has been a whirlwind," they said. "We have made great connections with people who have offered to help our business in ways we could never have imagined when we submitted the application form.

"Eat Me has grown so much throughout this process and this wouldn't have happened without the Duke of York and his team, who we would like to thank for their invaluable support.

"Being 14 years old, we didn't know what to expect when we entered five months ago; entering a prestigious competition like Pitch can be terrifying.

"However, although all the red and gold at St James’s was intimidating, the experience has developed both our business and us as young women in an ever-changing technological world."

The eighth Pitch@Palace 8.0 competition was themed 'the future of mobility and materials' with the pitching businesses exploring the potential impact that technological innovations in the mobility and connectivity sectors can have on our everyday lives.

Second place went to By Miles, the UK's first real-time pay-per-mile car insurer and in third was Zap and Go, a company looking to disrupt the electric vehicle charging market by improving charge time and battery life.

In addition, the People’s Choice Award, voted for by the public from the 43 finalists that took part in the Pitch@Palace bootcamp, went to Quit Genius, an app that uses cognitive behavioural therapy to help smokers quit.

Entries for Pitch@Palace 9.0 with the theme of 'data, intelligence, and the future of security' are now open. The competition will take place in April 2018.

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

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